(1) Using one country of your choice, critically apply the PESTEL framework to Volvo in order to identify the challenges the company is likely to face in the future (1500 Words)


(2) Building on your question 1 analysis, what strategic advice would you give to Volvo? (1000 Words)

Your work must be correctly referenced throughout in the Harvard format. You are expected to include in your discussion relevant references from academic sources. Journalistic, public policy and publicly available commercial literature / sources may also enrich the assignment.


You must be within the designated word counts by +/-10%.

Your assignment should be word processed and produced in an appropriate business style. The font should be 12, and be double spaced. The work must be completed on an individual basis. This assignment is worth 50% of the module.

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