Many companies have attempted to take advantage of the Internet to grow their businesses. There are numerous reasons for failures such as being late to the market, poor (or no) business plan, or comparing their new business to other businesses and not taking a “fresh approach”. Some businesses do not even have a revenue model.
To be successful, business owners must understand the steps others have taken to be successful. This assignment will focus on what was done “right”.
For this assignment, you will need to select a company that you feel has been successful with their e-commerce approach. Some examples of successful companies you might choose from are: Kaltura, Pandora, Taboola, Apartment List, and ShoeDazzle. Select a company and do the following:
- Write a minimum 2-page summary of a company/business that has been successful at e-commerce
- Make sure to identify the attributes that have made them successful. Why were they successful? What did they do differently than other companies?
Discuss suggestions or ideas that you can think of to help this company to take a step further with their approach. For instance, what can they add to what they are already doing to increase market share or grow their customer base?