marketing consultant

One page

As a marketing consultant for a chain of hair salons, you have been asked to evaluate children as a potential segment for the chain to target. Write a memo to your client showing

1.  Your evaluation of the kids’ segment against the four criteria for successful market segmentation.

2. Two or three ideas that you have for EACH of the 4 P’s of the marketing mix.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s