2-3 pages 500-750 words
1: create a product. State your goals, that is, what a successful launch of this new product will look like, what will you want to accomplish.
2: describing your product, that is, what are it’s characteristics and benefits and what make it stand out from the competition
3: talking about the customers you are targeting, who are they, what are they looking for in new product such as yours, what they will like your product and why they will buy it.