correlation

Next, download the file Sample Data. Prepare a chart similar to the one in the downloaded file to indicate whether the correlation between Variables A and B were found to be positive, negative, or minimal. Provide explanation and justification for your decisions.

In your own words, explain what it means if the correlation of 2 variables is positive, negative, or minimal (close to 0), and give an example of each.

  1. What do you deduce from the correlations?
  2. What are the implications for Big D Incorporated regarding their client in the outdoor sporting goods?
  3. What are the implications for the penetration into the indoor sporting goods market?
  4. Also, how can you use the correlation tools to identify the variables in the research toward the expansion into the indoor sporting goods market?

SAMPLE DATA:

Variable A

 

Number of indoor basketball leagues in demographic area

High demographic of younger target market.

High number of indoor sporting facilities.

Rural geographic setting.

Variable B

Three college basketball teams and one NBA team in region to   spark interest.

Lack of any indoor sporting facilities.

Extremely warm geographic area.

High-income geographic area.

Correlation:positive, negative,   minimal?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s