When you are assigned a task, what do you do first? Do you think about evaluating and planning what to do or do you just jump right in and get to work? Many of us don’t have much time to plan, or at least we don’t think we do. Some find planning boring and prefer to just get started without a second thought. Strategic planning is preparing for the future. It is deliberate, purposeful, and thoughtful. Some individuals do not realize how vital planning is to their own success or to that of their organization.

In this Discussion, you will select a health care organization and examine its performance, analyzing how strategic planning and marketing may affect that organization.

To prepare for this Discussion:

  • Review this week’s Learning Resources, especially Jennifer Wilkerson’s discussion from this course’s Interactive Media.
  • Analyze the Hospital Competitor Performance document that provides further information (sample indicators of performance) in reference to Waldenville profiles and choose one of the health care organizations from this document as the focus of your work in this discussion. Refer back to and read the Waldenville profiles

By Day 4

Post a description of two measures of organizational performance you would recommend for the health care organization you selected. Then, analyze how these measures advance the interests of strategic planning and marketing for this organization. Make sure to use the Interactive Media to support your analysis.

Support your work with specific citations from this week’s Learning Resources and/or additional scholarly sources as appropriate. Your citations must be in APA format. Refer to the Essential Guide to APA Style for Walden Students to ensure your in-text citations and reference list are correct.




Zuckerman, A. M. (2012). Healthcare strategic planning (3rd ed.). Chicago, IL: Health Administration Press.
Chapter 1, “Is Strategic Planning Still Relevant?”
Chapter 2, “Organizing for a Successful Strategic Planning: 12 Critical Steps”
Chapter 7, “Major Planning Process Considerations”
Chapter 8, “Realizing the Benefits from Strategic Planning”
Chapter 11, “Encouraging Strategic Thinking”

Begun, J. W., Hamilton, J. A., & Kaissi, A. A. (2005). An exploratory study of healthcare strategic planning in two metropolitan areas. Journal of Healthcare Management, 50(4), 264–274. Retrieved from the Walden Library using the Academic Search Complete database.
Copyright 2005 by HEALTH ADMINISTRATION PRESS. Reprinted by permission of HEALTH ADMINISTRATION PRESS via the Copyright Clearance Center.

Society for Healthcare Strategy and Market Development. Retrieved from http:/ 

American Marketing Association. Retrieved from 

Required Media

Laureate Education, Inc. (Executive Producer). (2011). Good Samaritan Hospital organizational chart – Week 1: Overview of strategic planning and marketing. Baltimore, MD: Author.

Good Samaritan Hospital in Baltimore, Maryland is a 300+ bed community hospital offering a wide range of medical and surgical services. To illustrate the role of strategic planning and marketing in health care, this interactive organizational chart has been created. It can be found by clicking the image below. You should be familiar with it from previous courses.
The chart provides a visual model of the administrative structure for a representative health care organization. The chart also provides brief video programs that include remarks about this week’s topics from several of the hospital’s key administrators. Detailed instructions are on the chart’s home page.
This week Vice President of Strategic Planning and Business Development, Jennifer Wilkerson, and President, Jeff Matton, discuss strategic planning and marketing at Good Samaritan Hospital.

Week 1: Overview of Strategic Planning and Marketing

Week 1: Overview of strategic planning and marketing – Jeffrey A. Matton (Video Transcript)

Week 1: Overview of strategic planning and marketing – Jennifer Weiss Wilkerson (Video Transcript)

Laureate Education, Inc. (Executive Producer). (2010). Strategic Planning, Baltimore, MD: Author.

Optional Resources

MedStar Health. Retrieved from 

Johns Hopkins Medicine. Retrieved from 

MD Anderson Cancer Center. Retrieved from

Memorial Sloan-Kettering Cancer Center. Retrieved from 

St. Jude Children’s Research Hospital. Retrieved from 

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