Menu Engineering

In a two- to three-page paper (not including title and reference  pages), answer Critical Thinking Questions numbers 1 through 4 at the  end of Chapter 13 (p. 276). Make sure to respond to the items below  completely and thoroughly.

  • Describe the impact your potential customers have on the item selections and pricing of the menu.
  • Describe the advantages of using menu engineering.
  • Describe price elasticity, and explain why it should be considered when setting menu prices.
  • Examine the danger of focusing too heavily on food cost percentages.

You must include citations and references from the textbook and at  least two scholarly sources and format your paper according to APA style  as outlined in the Ashford Writing Center

These are the criticle questions

What impact do your potential customers have on the item selections and pricing of the menu?2.What are the advantages of using menu engineering?3.What is price elasticity, and why should it be considered when setting menu prices?4.What is the danger of focusing too heavily on food cost percentages?

(Ojugo 276)

Ojugo, Clement. Practical Food and Beverage Cost Control,  2nd Edition. Cengage Learning, 20090331. VitalBook file.

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