M07: Discussion – Decisions

View the “Decisions, Decisions” video case and then post a new thread to this discussion board that addresses the following:

* http://www.mhhe.com/business/Jones5e/videos/Decisions_Decisions.html

  • The video suggests that the rational brain is less effective in making decisions than the emotional brain because the rational brain can process far less information.  Do you agree?  Why or why not?
  • The director of the Harvard Decision Science Lab states that it is impossible to make completely rational decisions.  Think back to your decision to enroll in college.  How much of a role did emotion play in your decision to enroll in college?  How much of a role did emotion play in your selection of a college?
  • The video discusses a study that found that shoppers with fewer choices are much more likely to purchase a product than shoppers who are presented with many choices.  Would you agree?  Why or why not?  Have you been in a situation in which you have been presented with too many choices so that decision-making became more difficult?  Explain.

Your initial posting is due by midnight Thursday of this module.  This posting, consisting of a minimum of 4 full paragraphs, must include chapter ideas and concepts to support your answers.  Please make certain to cite any outside sources used.

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