Marketing

Any message can be presented using different execution styles.  Select a brand and target audience and design two advertisements, each using a different execution styles to deliver the same message to the target audience but in a different way.  Identify the types of execution styles you are using and present your advertisements.

Instruction:

Respond fully with critical thinking.
Minimum 250 words

Total of 30 points
25 points for your submission
5 points for giving insightful feedback to your classmate’s post

Refer to the explanation on “How Promotion (Advertising is Made)” in All Assignments tab.

Q1. What is your brand

Q2. Who is your target audience 1.  Why?

Q3. Who is your target audience 2.  Why

Q4. a. What is your execution style for audience 1.
b. Why did you choose this style?
c. How does this style help the brand image and brand identify?

Q5. a. What is your execution style for audience 2.
b. Why did you choose this style?
c. How does this style help the brand image and brand dentify?

Q6. Sketch a print advertisement with the key message to audience 1
(create a storyboard using 5 frames)

Q7. Sketch a print advertisement with the key message to audience 2
(create a storyboard using 5 frames)

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