Assignment 3: Business Plan Breakdown 1—The Choice of Business

  • This is the first milestone of your business plan—the choice of business.
    Tasks:
    Complete the following tasks:
    Using the Internet or the Argosy University online  library resources, research different projects or initiatives that could  be implemented in the business areas covered by the program you are  registered in (Master of Science in Management [MSM], Master of Science  in Organizational Leadership [MS_OL], Master of Science in Non-Profit  Management [MS_NPM], or Master of Science in Human Resource Management  [MS_HRM]).
  1. Read through the final LASA project (Module 5) and identify an appropriate project or initiative on which to complete the LASA project.
  2. Create a 4- to 5-page research paper that includes:
    • An explanation of the initiative, its mission, its vision, its core  beliefs and culture, and its social responsibility commitment, if  applicable.
    • A comprehensive venture description, including the industry in which  it will be participating, the type of organization it will be, the  needs to be satisfied by this initiative, the strategic advantage it  has, and the legal structure it will take.
    • A justification of the choice of this initiative for your final  project. (You can use what you have learned throughout the program.)
    • A description of the research methods used to assess the feasibility  of this opportunity (e.g., surveys or statistics), including a succinct  strengths, weaknesses, opportunities, and threats (SWOT) analysis, to  address industry trends, environmental trends, the target audience, and  the competition.

 

  • Submission Details:
  • By the due date assigned, save your paper as M1_A3_lastname_firstinitial.doc and submit it to the Submissions Area.
  • This assignment is worth 100 points and will be graded according to the following rubric.
    Assignment 3 Grading Criteria  Maximum Points    Explain initiative, its mission, core beliefs and culture, and the social responsibility commitment, if applicable.  20    Provide  a comprehensive venture description, including the industry it will be  participating, the type of organization, the needs to be satisfied with  this initiative, the strategic advantage, and the legal structure.  24    Using what you have learned throughout the program, justify the choice of this organization for your final project.  20    Describe  the research methods used to assess the feasibility of this opportunity  (surveys, statistics, etc.), including a succinct SWOT analysis, to  address industry trends, environmental trends, the target audience, and  the competition.  24    Write  in a clear, concise, and organized manner; demonstrate ethical  scholarship in accurate representation and attribution of sources;  display accurate spelling, grammar, and punctuation.  12    Total:  100

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