Unit II Web Assignment
*The e-marketing planning process suggests that information technologies will assist marketers in building revenues and
market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that the
landscape of the Internet is constantly changing. The e-marketing plan can be viewed as a portion of the business plan for
a new entrepreneurial venture. The creation of an e-marketing plan can be viewed on page 62 of your textbook.
* During t
his course, you will use the CSU Online Library to compile a portion of this plan including company background (Unit II),
situation analysis and e-marketing strategy planning (Unit IV), and objectives and e-marketing strategies (Unit VI).
Additionally, you will compile a PowerPoint presentation of your e-marketing plan (Unit VIII).
For the Unit II Web Assignment, you are asked to introduce a new start-up organization, the product/service, and the
general operation of the business. This should be an original idea including a thorough discussion of the basic business
model with a focus on Internet marketing as applied to the customer value proposition within your company. Include a
brief industry analysis including a look at the closest competitors.Your paper should be a minimum of TWO pages in length, double-spaced. References should include your textbook plus
a minimum of one additional credible reference. All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying citations and cited per APA guidelines.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.