There is a business plan to make a regular gym and it’s offer personal workout rooms for people who have confidence issues at the gym.
Do the market overview part for the business plan how would be based on these questions.
1- Who are your customers?
2- How many of them are in your intended market?
3- What percentage of your intended market do you expect to attain?
4- How do you plan to communicate your value to them?
5- How do you plan to sell your product/service?
Tip: be specific as possible. Concrete numbers with supporting evidence are preferred over general statement or “guesstimates”.