Small Business Management

1.) Week 5 Discussion

“Bootstrap Marketing and Advertising” Please respond to the following:

  • Using the Internet or Strayer databases, find three (3) examples of bootstrap marketing strategies. Next, develop a bootstrapping marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation.
  • Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming “sale” or special event for your business. Your target customers are 25- to 45-year-old individuals with higher-than-average disposable income. Explain where you would invest your advertising budget and how you would generate free publicity to extend your advertising budget.

2.) Student Response –

“Bootstrap Marketing and Advertising” Please respond to the following:

  • Using the Internet or Strayer databases, find three (3) examples of bootstrap marketing strategies. Next, develop a bootstrapping marketing idea that will help promote a small business at a minimal expense. Be creative and thorough in developing the idea for this implementation.
  • Assume you have an advertising budget of $1,500 to invest in a campaign promoting an upcoming “sale” or special event for your business. Your target customers are 25- to 45-year-old individuals with higher-than-average disposable income. Explain where you would invest your advertising budget and how you would generate free publicity to extend your advertising budget.

Hello all,

When marketing a business weather it is a small business or a major corporation, we have to look at cost and set up a goal to our marketing in terms of capacity of the volume of business that we would like to bring in. choosing the strategies all depends on the type of business, and the client base that we are working with. my favorite marketing strategies are as follows: Social media, such as, facebook, google/yelp reviews/ pay per click ads. Bill boards on a busy highway or street close to the business location anticipated. third, i would pick text messaging/ emailing the client base through capturing there data throughout the times that they have visited the business and had an interaction with it. When considering all above options, cost is minimal and sometimes free for our google/yelp reviews and facebook advertisement throughout a personal profile or a business page.

For the second portion of the question, i would invest in text message blast, radio remotes and events for the hottest radio station in town and for that type of a budget we can probably also send mailers to at least 3 zip codes in the surrounding area. We will also social media blast the event and spread the word out to our clients and as many people that we can spread the word out to using the word of mouth.

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