Foreign Market Commonalities

Foreign Market Commonalities

Various factors or forces impact a company’s decision to go into a foreign market and affect the outcome of that decision. To the extent that a country or market have several factors in common with the original market or with each other when choosing several markets, it will be easier to enter that market.

  • If a U.S. software company that primarily creates and sells educational software wants to expand into two foreign markets, what factor commonalities (as found in your Learning Activities) should the company be looking for when deciding on the two countries?
  • Provide two country suggestions and explain your reasoning.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s