Global Marketing Environment or the Twilite Zone?

Global Marketing Environment or the Twilite Zone?

The following outcomes are assessed in this unit:

MT219-2: Examine global interconnectedness as it applies to marketing.

In this Assignment, you will complete Part Two (steps 4–7 from the previous Assignment) and submit Steps 1–7 as one PowerPoint presentation with an audio component.

In Part One, you began your environmental analysis. Your task now is to complete steps 4–7 of your environmental analysis. Start working on this Assignment after taking the Market Commonalities tutorial in the Learning Activity area. Include a minimum of two forces for each country.

View Part 1: Steps 1–3

Environmental Analysis, Part 2:

Complete Steps 4–7:

Step 4: Marketing Strategy

  • Provide 3 strategies for growth for Enrique’s business in the foreign market using, market development, product development, and diversification.
  • Briefly describe your marketing mix strategy for the new market.

Step 5: Implementation

  • Using the concepts from the text, explain how you will turn your implementation plan for the new market into a reality.

Step 6: Evaluation

  • Using the concepts from the text, describe how will you evaluate and control your marketing strategy for the new market.

Step 7: Summary Analysis: Provide a summary of the global environment for the product.

External Opportunities

External Threats

Political: Identify two political forces that present a potential opportunity in the foreign country.

Political: Identify two political forces that present a potential threat in the foreign country.

Legal: Identify two legal forces that present a potential opportunity in the foreign country.

Legal: Identify two legal forces that present a potential threat in the foreign country.

Competitive: Identify two competitive forces that present a potential opportunity in the foreign country.

Competitive: Identify two competitive forces that present a potential threat in the foreign country.

Technological: Identify two technological forces that present a potential opportunity in the foreign country.

Technological: Identify two technological forces that present a potential threat in the foreign country.

Directions: Review the grading rubric below before beginning this part of the Assignment. Adding the audio necessitates you having either a built-in microphone in your computer or you can use any headset with microphone to record the audio portion. Access the instructions for adding audio here. Put explanations of your bulleted points made on each slide under the slides in the notes section.

Provide a minimum of 10 slides in PowerPoint with an additional title and references slide. Your PowerPoint should be original and submitted to the Dropbox before the end of the unit.

Access the rubric

For additional help with your writing and APA citation, please visit “APA Style Central” accessed in the course home area under Academic Tools. Compose your Assignment as a Microsoft PowerPoint presentation with added audio explanation and save it as (Example: TAllen-AB219 Assignment-Unit 4.ppt).

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