Marketing Paper

This assignment emphasizes two elements of the promotional mix: advertising and sales promotion.

Select a company to research that is different from  the one you selected in Week 1 but that competes in the same industry.  For this assignment, you will compare this company to the one selected  in Week 1.

Prepare a 15- to 20-slide Microsoft® PowerPoint®  presentation comparing the sales promotions and advertisements of your  two selected companies. Use speaker notes as a way to indicate what is  spoken and to expand on the slide content you create. Notes should be  notes, not a full script.

Answer the following questions in your presentation:

  • How do the two selected companies’ sales promotions and advertising compare?
  • How do you think sales promotion is coordinated with advertising in these companies?
  • What is the comparative role of the consumer sales promotion  programs and objectives in marketing communications between the two  selected companies?

Cite at least two references other than the course texts.

Format your presentation according to APA guidelines.


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