This assignment emphasizes two elements of the promotional mix: advertising and sales promotion.
Select a company to research that is different from the one you selected in Week 1 but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week 1.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation comparing the sales promotions and advertisements of your two selected companies. Use speaker notes as a way to indicate what is spoken and to expand on the slide content you create. Notes should be notes, not a full script.
Answer the following questions in your presentation:
- How do the two selected companies’ sales promotions and advertising compare?
- How do you think sales promotion is coordinated with advertising in these companies?
- What is the comparative role of the consumer sales promotion programs and objectives in marketing communications between the two selected companies?
Cite at least two references other than the course texts.
Format your presentation according to APA guidelines.