Mission Statements

Prior to completing this assignment, review Chapter 2, section 2.1 in your Constellation textbook and read the article Answer 4 Questions to Get a Great Mission Statement (Hull, 2013), being sure to review this Fortune 500 Mission Statements Now, turning to the company you selected, research and find the company’s mission statement. Then,

  • State how the mission statement provides guidance for the company’s organizational activities.
  • Evaluate the company’s mission statement per each of the four questions posed in the Hull article as well as your assigned readings for the week.
  • Rate the company according to the 5 star rating system used in the Fortune 500 list, stating how many stars would you rate the mission statement. Explain your rationale.
  • Rewrite the mission statement so that it better addresses the four questions and forms a complete mission statement.

If you don’t have one, you need to get one. Here are four essential questions your company’s mission statement must answer:

  • What do we do?
  • How do we do it?
  • Whom do we do it for?
  • What value are we bringing?

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