JET BLUE CASE STUDY

This week, you will work on the JetBlue case within your text.

  • Integrating concepts and theories from the text, analyze the company’s general and industry environment, internal resources and intellectual assets. Specifically, what are key forces in the general and industry environments that affect JetBlue’s choice of strategy? What internal resources and assets does JetBlue have that may give it a competitive advantage?
  • Integrating concepts and theories form the text, analyze the company’s business-level and corporate-level strategies. Consider what are the components of JetBlue’s competitive advantage and whether JetBlue’s competitive advantage is sustainable.
  • Conduct financial analysis and develop implications on a firm’s strategy. Specifically, 1) What trends do you see in the expenses of JetBlue, and how does this cost impact JetBlue’s pretax income, 2) During the years 2012 through 2016, one year stands out as particularly successful for JetBlue. Identify the year and describe the factors that played the largest role in making it an exceptional year for the company, and 3) What major year-to-year changes do you see in JetBlue’s financial statement (Exhibit 4)? Given what you know about JetBlue from the case, how would you explain these changes?
  • Develop recommendations(s) for a 3-5 year strategy. Provide an overview of the timetable and required resources.
  • Construct a document in APA 6th edition format effectively demonstrating mastery of written communication with a targeted audience. Your analysis should be based solely on the information in the case. Other than the text, external sources should not be included. Your paper should be between 10-15 pages in length.

Other than the text, external sources should not be included. Your paper should be between 10-15 pages in length.

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