Assignment 2: Executive Summary of M3: Assignment 2

The ability to present one’s findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.

In M3: Assignment 2, you evaluated the buying process of an online consumer product or service from the marketer’s point of view using the five stages of the buying decision process.

Using your research findings from M3: Assignment 2, create an executive summary PowerPoint presentation. Cover the following:

Include a statement of the problem or the topic of M3: Assignment 2.

Concisely evaluate the findings from your research.

Recapitulate any main conclusions or recommendations.

Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M4_A2.ppt.

By the due date assigned, deliver your assignment to the Submissions Area.

Assignment 2 Grading Criteria

Maximum Points

Created a comprehensive executive summary of research findings from M3: Assignment 2.

80

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

20

Total:

100

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