Marketing Plan

Write a Marketing Plan considering the following points

PART-B

3. Target Market Analysis

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does. List out the expectations consumers have for the product.

4. SWOT Analysis

Strengths

List the strengths of the business approach such as cost effectiveness, service quality and customer loyalty.

Weaknesses

Describe the areas of weakness in the company’s operations, such as government policies and procedures, and management inexperience.

Opportunities

Examine how proper timing, as well as other factors such as your company’s innovativeness, may improve the business’s chances of success.

Threats

List the external threats to the business’ success

5. Marketing Mix (4 P’s ) Analysis

Product or Service

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where your product sits in comparison to similar products/services now available.

Place

Identify the location of your business, why it is located there (strategic, competitive, economic objectives), your expected methods of distribution, and timing objectives.

Promotion

Describe the type of promotional methods you will use to spread the word about your product. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, Social media and newspaper ads.

Price

The prices of your products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

 

· You should use references (company website, financial databases, etc…)

· While referencing, use APA reference style.

 

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