opening Auto Car Wash In Saudi Arabia

essay opening Auto Car Wash In Saudi Arabia , you should address the following

Executive Summary:

Strategy (The why) Deploy? Develop? Deepen?

Where?  (Why here?)

How big is the opportunity?  (Potential Market Size)

Target market (How segmented?)

How much of the market do you expect to get?

How much will it cost you to get that much market share?  (How will you go about selling/promoting your product/service?

What does that mean then in annual sales and profit?

Products/Services

Market Analysis

Competitive Analysis

Sales and Marketing Plan

How will you deal with the liability of being a foreigner?

How will you deal with the paradox of being consistent?

Product (Extend or adapt?)

Product positioning (GCCP? LCCP? FCCP?)

Price (Ethnocentric? Polycentric? Geocentric?)

Promotion (Extend or adapt?)

Place (Extend or adapt?)

Operations Plan

Entry mode

Timing of entry

Location clock? Incentives clock? Firm clock? Competitive clock?

Outsource?  Offshore?

Financial Plan

Projections and expectations

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