Public Relations

Blogger Outreach:

In addition to the news media, identifying and reaching out to influential bloggers is a great way to help promote your organization. The goal of an effective blogger outreach campaign is to understand the target audience you are attempting to reach and then reaching out to bloggers who can help you do this.

For this assignment, you will attempt to find a blogger who can help you to promote Rock Pic School.


Research and identify at least three bloggers who could be influential in helping promote Rock Pic School. In your discussion, do the following:

  • Identify three blogs to reach out to, including links to contact.
  • Explain why each blog is a good one for Rock Pic to appear on.
  • Describe at least one outreach tactic for each blog or blogger.


  • Write the descriptions and analysis in 300 words.
  • Use proper MLA formatting

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