Case: Spanish Vines

1. Does it make sense for Spanish Vines to consider entering the Colombia market?
2. Which of its existing labels or brands should Spanish Vines introduce in its Colombia launch strategy? Be specific regarding house versus partner brand, label and type of wine.
3. How can Spanish Vines begin moving Colombian customers through the purchase process? Specifically, what kind of message should it use, and what media channels should it use?
4. What are the biggest challenges Spanish Vines will face when establishing its brand(s) in Colombia, and how can it overcome them?


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