Case Study

For this  assignment, you will read a case and answer a series of questions     concerning an analysis of ethical considerations governing marketing       practices, as leaders are responsible for such endeavors. Begin by reading the following case, Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile  events to raise brand profile.

Then, draft a two-page paper by addressing each of  the following items:

1. In your own words, how would you describe “ambush marketing”?                              Include two examples with your description.

2. What are the advantages and disadvantages (risks and consequences)                              of ambush marketing?

3. What was Bavaria Beer hoping to achieve through its ambush marketing                        tactics?

4. Would you consider Bavaria Beer’s ambush marketing an unethical                              practice or simply a competitive strategy? Explain.

5. Can ambush marketing be both intentional and unintentional?                              Explain.

6. As a leader of an organization, would you allow the practice of                              ambush marketing? Explain.

Be sure to demonstrate a clear analysis as you address each question. Use      APA style to format your assignment. You are not required to complete     additional research for this assignment; however, if you do, use APA Style to  cite your sources.


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