Struggling Brand

Using a journal assignment rubric , create a journal entries. Your journal entries will be about  brand in the news that is struggling . You will identify a  company that is having significant difficulties either in establishing or maintaining its brand. You will now create an assessment of of the overall brand versus competing brands , identify the key attributes contributing to current and potential brand equity and suggests a strategic branding initiative that the company could undertake build the brand. MINIMUM 750 WORDS

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