Book Report: The Challenger Sale By Matthew Dixon And Brent Adamson

Your book reports should be a five to seven page write up discussing the key principles in

the book. The write up should include:

 A summary of the book.

 Specific discussions of your understanding of the key principles by demonstrating how you could or have used them in a selling environment or by discussing how they relate to concepts you’ve learned in other selling related courses with in our program.

 Key leanings and how you might use them in your future career.

Here is a link to the summary of it:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s