marketing plan   

This is a 2000 words final marketing plan

 

Develop a Marketing Plan for a cultural, arts or heritage organisation* of your choice.

This plan should be structured as follows:

a) Market and Organisational Analysis (20%)

b) Marketing Mix INCLUDE Implementation & Scheduling (70%)

c) Costings & Control (10%)

Attached 5 documents (Please read them):

assignment brief word

assignment brief ppt (detailed requirement)

3 in-class lecture ppt (week1 – week 3)

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