Managing Innovation and Entrepreneurship

Resources: Page 109 of Managing Innovation and Entrepreneurship, Ch. 6 and the organization you selected in the Week 2 Individual Assignment

Write a 1,200- to 1,400-word paper using the same organization you selected in Week 2 (MCDONALDS), and include the following:

  • Apply the five key elements of design thinking to analyze the organization’s effectiveness in design thinking and innovation.
  • Evaluate where the organization excels in design thinking.
  • Detail where the organization needs improvement. 
  • Make specific recommendations that the organization can undertake to improve design thinking and innovation.

Format your paper consistent with APA guidelines.

Use McDonalds as the organization.

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