Marketing For Competitveness Assignment 2

For this Assignment, use  any outside appropriate resources to prepare a competitive analysis for an existing product and complete the following:

Imagine that you are asked to provide a presentation on an organization’s competitive advantage to the organization’s board. To choose an organization, you may select your own or one with which you are familiar.

Submit a PowerPoint presentation (9 slides excluding title and reference slides, consistent with APA guidelines) that examines the competitive advantage of your chosen organization. Include the following:

  • Describe the target market and apparent marketing mix of your chosen organization.
  • Conduct a five forces analysis for the selected organization.
  • Choose a competitor for the selected organization and conduct a five forces analysis for the chosen competitor.
  • Finally, evaluate which of the two organizations has the competitive advantage using your five forces analyses. Be sure to identify any leverage or advantages that your organization has in relation to the chosen competitor. Use facts from the two analyses to support your conclusion.

Be sure to use the Notes view in PowerPoint to provide your analysis, assessment, evidence, or examples relevant to each slide.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s