Marketing For Competitveness Assignment 2

For this Assignment, use  any outside appropriate resources to prepare a competitive analysis for an existing product and complete the following:

Imagine that you are asked to provide a presentation on an organization’s competitive advantage to the organization’s board. To choose an organization, you may select your own or one with which you are familiar.

Submit a PowerPoint presentation (9 slides excluding title and reference slides, consistent with APA guidelines) that examines the competitive advantage of your chosen organization. Include the following:

  • Describe the target market and apparent marketing mix of your chosen organization.
  • Conduct a five forces analysis for the selected organization.
  • Choose a competitor for the selected organization and conduct a five forces analysis for the chosen competitor.
  • Finally, evaluate which of the two organizations has the competitive advantage using your five forces analyses. Be sure to identify any leverage or advantages that your organization has in relation to the chosen competitor. Use facts from the two analyses to support your conclusion.

Be sure to use the Notes view in PowerPoint to provide your analysis, assessment, evidence, or examples relevant to each slide.

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MegaGlobe Business Solutions

Scenario: You are the CEO of MegaGlobe Business Solutions, a financial consulting corporation based in Chicago that has just recently opened new offices in São Paulo, Brazil and Shenzhen, Guangdong, China. As part of this transition, your employees will now be working collaboratively with employees at these locations to provide financial consulting services in these new markets. To assist with the transition, you will develop an internal leadership blog for your employees that addresses the implications of leading within a culturally-diverse and changing global business environment. This blog should focus on the need to positively adapt to a variety of leadership styles and individual differences within these cultures.

View the videos listed in this week’s classroom materials for ideas about how to effectively lead, motivate, and communicate with your employees about the need to adapt within this changing business environment.

Write a 1,050-word internal leadership blog using the Leadership Blog template, and include the following:

  • Explain the implications of leading within a changing global business environment.
  • Describe the Team Leadership Model and how this relates to your current business practices.
  • Outline positive aspects of gender, diversity, culture, and teamwork that can improve overall business performance.
  • Apply principles of motivational leadership within a variety of diverse cultures.
  • Use at least one image, photo, chart, or graph to deliver a key concept within your blog.

Format your assignment consistent with APA guidelines.

The following attached template must be completed with the above content being sure to answer all questions.

Medicaid and the Middle Class

Description

Part I: Medicaid is not just for low-income people. The American middle class benefits significantly from the Medicaid program. In a 4-5-page synopsis, analyze a specific Medicaid program that seeks to benefit the middle class in the state in which you reside. Please keep in mind the position and facility you selected. Make sure to include the following:

  1. Discuss the purpose of the program.
  2. Describe whether the program is effective and offer evidence to support your rationale.
  3. Discuss other viewpoints or opposing viewpoints to the program.
  4. This portion of your assignment will require you to research and examine information from various sources. Use a minimum of five credible sources for your paper, with three being an academic source from the Rasmussen College Online Library (don’t forget to include in-text citations throughout your paper with paraphrasing or quoting)
  5. Make sure to include your APA formatted reference page.

Part II: It’s tough for healthcare professionals to keep up with all the programs offered through the government. Based on the position and facility you selected, create a one-page information sheet for our staff that they can use to answer questions. SkillSurfer in the online tutoring platform offers beginner, intermediate, and advanced tutorials on Microsoft Office products.

  1. The information sheet should give your staff enough information to have an educated conversation with a patient about their healthcare coverage options through Medicaid.
  2. Make sure to use audience specific language and tone in your information sheet. Remember, you are writing this information sheet for your staff.
  3. Be creative and make your information sheet fun and organized.

Submit your completed assignment to the drop box below. Please check the Course Calendar for specific due dates.

Professional and Objective Ethical Practices in Human Services

For this assignment, assume you are a professional responsible for supervision. Human services organizations provide a myriad of services, ranging from early childhood services, to food services in impoverished communities, to mental health services in private facilities. Recognizing that you may serve as leader of an organization or program providing many services, you will know that the culture of the service recipients will play a significant role in how you perform your profession and, in particular, how you comply with ethical standards and resolve ethical conflicts that arise as dilemmas in human services.

It is not uncommon for human services professionals to think that all social and health problems are pretty much the same, no matter what the service recipient’s culture—but there are differences. The diversity of most urban areas and many rural areas demands a thoughtful and effective response from leaders in human services. Human services professionals need to consider their own cultural background and the extent that this background influences their performance in diversity community environments as well. Given the complexity of such circumstances, human services leaders must understand how best to deliver social and health services in cross-cultural environments. In addition, ethical dilemmas will arise, requiring the human services professional to resolve conflicts that ensure effective social resolution and effective service.

Finally, the human services professional may serve in a supervisory role in an organization, agency, or program. For-profit, nonprofit, and governmental services delivered by human services professional in each of these environments can add further complexity to the provision of services, since the ethical framework for organizations, agencies, and programs can be different. Furthermore, the jurisdictional environment (federal, state, county, and city) can directly affect the way one understands and interprets ethical norms.

The human service professional must resolve dilemmas, address diverse cultural circumstances and demands, understand ethical standards, and perform the services demanded of the professional. How well you are prepared, and how responsive you are to diverse social, professional, and organizational demands can have a powerful influence over your professional success.

Instructions

For this assignment, look at leadership and managerial ethical dilemmas based on an understanding of the social service delivery ethical standards.

Complete the following:

  • Identify appropriate ethical standards for a chosen for-profit, nonprofit, or government agency delivering human services. Compare these standards to the human services professional association ethical code.
  • Analyze the appropriate ethical guidance for service personnel faced with cross-cultural conflicts.
  • Assess your understanding of methods for resolving ethical dilemmas.
  • Analyze social service delivery ethical standards in a cross-cultural environment.
  • Communicate information in a concise, balanced, and logically organized written manner, using appropriate grammar, punctuation, and syntax, as expected of graduate-level composition, while applying current APA guidelines.

Review the Professional and Objective Ethical Practices in Human Services Scoring Guide to verify you have addressed all the assignment requirements.

Submission Requirements

  • Structure: Submit a cover page stating your name, course title and number, and the date.
  • Length: Your essay must be at least 2,000 words long.
  • References: Use a minimum of 12 references and citations.
  • Written communication: Written communication should be free of errors that detract from the overall message.
  • APA formatting: Use proper APA format for headings. In-text citations and references at the end of the paper must be in proper APA (current edition) style and formatting.
  • Font and font size: Times New Roman, 12 point.

Ethical Dilemma Analysis

This week you will use the theories of ethics discussed in class to reason through an ethical dilemma. Select one of the ethical dilemmas below to deconstruct. the key problems, choices, and the ethical theories that provide reasoning and guidance.

Ethical Dilemma 1: A newspaper columnist signs a contract with a newspaper chain. Several months later, she is offered a position with another newspaper chain, offering a higher salary. Because she would prefer making more money, she notifies the first chain that she is breaking her contract. The courts will decide the legality of her action, but what of the morality? Did the columnist behave ethically?

Ethical Dilemma 2: An airline pilot receives his regular medical checkup. The doctor discovers that he has developed a heart murmur. The pilot only has a month to go before he is eligible for retirement. The doctor knows this and wonders whether, under these unusual circumstances, she is justified in withholding information from the company regarding the pilot’s condition.

Ethical Dilemma 3: An office worker has had a record of frequent absence. He has used all his vacation and sick-leave days, and has frequently requested additional leave without pay. His supervisor and co-workers have expressed great frustration because his absenteeism has caused bottlenecks in paperwork, created low morale in the office, and required others to do his work in addition to their own. However, the individual believes he is entitled to take his earned time and additional time off without pay. Is he right?

Ethical Dilemma 4: Rhonda enjoys socializing with fellow employees at work, but their discussions usually consist of gossiping about other people, including several of her friends. At first, Rhonda feels uncomfortable talking in this way about people she is close to; but then she decides it does no real harm, and she feels no remorse for joining in.

In conjunction with the readings from course material (be sure to cite),  decide which ethical dilemma you believe is most problematic and why. Discuss the ideas of “good vs. evil,” “wrong vs. right,” and “ought/should be vs. what is.” Form the readings, discuss the ways in which Augustine and Aquinas would have solved the problem based on lecture and course reading material. In what ways do Augustine and Aquinas differ and why?

Create a document in APA format that explains your findings and reasoning.  Your assignment should be between 2-3 pages accompanied by a 5-minute oral presentation, using a technology of your choice (your instructor will provide additional details). Both documents should be be submitted to the Week 2 assignment box.

Case Study Attitudes And Perceptions

Companies are interested in motivating employees: Work hard, be productive, behave ethically—and stay healthy. Health care costs are rising, and employers are finding that unhealthy habits such as smoking or being overweight are costing companies big bucks. Your company is concerned about the rising health care costs and decides to motivate employees to adopt healthy habits. Therefore, employees are given a year to quit smoking. If they do not quit by then, they are going to lose their jobs. New employees will be given nicotine tests, and the company will avoid hiring new smokers in the future. The company also wants to encourage employees to stay healthy. For this purpose, employees will get cash incentives for weight loss. If they do not meet the weight, cholesterol, and blood pressure standards to be issued by the company, they will be charged extra fees for health insurance. Is this plan ethical? Why or why not? Can you think of alternative ways to motivate employees to adopt healthy habits.

 Criteria Description Points Content • Case Study document (1-2 pages) will address: A Description of the experience, the challenges, or the successes, Description of consistencies or patterns leading to a summary of the problem or situation, Description of the possible causes ,Summary of outcomes or impact  Delivery • Organization of content • Thoroughness and completeness • Minimal grammar or spelling, Citations • References 

Part 1: Attempts at Censorship of reading materials

 

After clicking on the link to the American Library Association, take a look at the ALA’s list of the “Top Ten Banned Books” that various groups have attempted to have removed from public or school libraries during recent years.
The ALA and various civil rights groups (like the American Civil Liberties Union – ACLU) have gone to court to keep these books available to the public, and have usually won!   Do you think that one group of people should be able to keep others from having free access to all books or expressions of thought, based on whether the content is offensive to them?

http://www.ala.org/

http://www.ala.org/advocacy/bbooks/frequentlychallengedbooks/top10#toptenlists

Part 2:  view Youtube Video and comment

We know that Police Officers have a difficult job – because they have several duties to the public.  A big part of their responsibility is to help the public when we are in trouble.  So, they need to be part rescuers, and part counselors!  However, they are also responsible for enforcing the laws that have been passed.  Generally they do a good job with these duties (the exceptions are well publicized in the press, of course!).

 

Please take a look at the following two YouTube videos (they are each about 20-25 minutes long), with the premise that people should never talk to the police!  The first is by Professor Duane of the Regence Law School in Virginia.  (By the way, Regence identifies itself as a “Christian university” – which is relevant only because Prof. Duane makes a comment during his presentation.)

The second video is a presentation by long-time Detective George Bruch (who just happened to be a third-year law student (“3L”) in Professor Duane’s class).

https://www.youtube.com/watch?v=i8z7NC5sgik

https://www.youtube.com/watch?v=08fZQWjDVKE&feature=related

Then, please share your view of this topic may have changed (or not)  after viewing these videos.