entrepreneurial and small businesses

Write a paper of 1,500 words that responds to the following:

  • Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:
    • Engage their existing customers
    • Attract new customers
    • Listen to employee and customer feedback
    • Respond to crises
  • Provide current examples.
  • Apply Kirton’s adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.

social responsibility

  • Discussion 1
  • As a means of demonstrating their social responsibility, many companies engage in cause or green marketing efforts; however, such efforts can backfire. In recent years, the terms greenwashing and cause washing have emerged to refer to marketing efforts that capitalize on the goodwill associated with environmental or charitable causes but reflect minimal commitment.
  • Guided Response:
    In this interactivity, you’ll read about Diesel company’s “Diesel Global Warming Ready” campaign and also the cause washing phenomena. Then you’re going to decide if you judge this to be green marketing or greenwashing and how it impacts your likelihood to purchase from this brand.
  • Learn about the ‘Diesel Global Warming Ready’ campaign.
  • Diesel (Links to an external site.), the Italian clothing manufacturer, has been raising the heat with a provocative advertising campaign, “Global Warming Ready”, launched at the end of January. A series of newspaper, magazine and billboard advertisements shows models posing in Diesel clothing in a world affected by raised water levels and temperatures. To learn more, read this article:
  • http://theinspirationroom.com/daily/2007/diesel-global-warming-ready/ (Links to an external site.)
  • Was this a corporation putting their environmental principles ahead of their financial goals? Or was this just a brilliant way to grab headlines and sell their brand? Or was it both?
  • Learn more about values-based shopping (and cause washing).
  • Read this Forbes contributor article: “Truthiness and Consequences…” (Links to an external site.)Links to an external site. (Links to an external site.)
  • Share your opinion on the Diesel campaign with a forum post that answers the following questions:
  • Do you judge this campaign to be more green marketing or greenwashing? Why?
  • Would this campaign make you more or less likely to buy from Diesel brand. Why?
  • Discussion 2
  • Let’s be honest, the “art” side of marketing gets most of the press. Everybody likes to talk about that cool new ad they recently saw; however, this is not true when it comes to big data and the advanced analytics being used to evaluate marketing effectiveness and drive marketing planning. In other words, nobody is writing TV shows about a couple of quirky marketing data scientists.
  • So in this interactivity, we’re going to give marketing analytics its fifteen minutes of fame. Then, we want your take on whether marketing is more art or science and which side appeals more to you.
  • Guided Response:
  • Learn more about big data, marketing analytics, and successful integration
  • Read the Forbes article “Marketing Analytics Cheat Sheet for CEOs (Links to an external site.).”
  • If you want to go deeper on the analytics discussed, peruse the optional Harvard Business Review article “Advertising Analytics 2.0 (Links to an external site.).”
  • Post to the forum below, answering the following questions:
  • Based on everything you’ve learned in this course thus far, do you think marketing is more art than science, or vice versa? Defend your point of view.
  • Does the art or science side of marketing appeal more to you? Why?

political culture and political ideologies. 

INSTRUCTIONS: 

In the previous pages of this module, we looked at the political culture and political ideologies.  Based on those topics, please answer the following questions and make sure to respond to your peer’s responses:

1.) Political culture refers to the things or values that are most important in our society.  Another way of thinking about this is that political culture refers to the things that make the US what it is.  To respond to this first question, please describe what you think of when you hear the words “American” or “America.”  What do YOU think it means to be “American?”  Also, what do YOU think are things that are valued the most in the United States.  Please discuss 2 or 3 things that come to mind the most and be sure to explainyour answers

2.) We examined 4 major political ideologies.  Please choose two of these and discuss what you think are some of the pros and cons of each of them.  Also, democratic socialism seems to be growing in popularity, with presidential candidates like Bernie Sanders and Elizabeth Warren representing the ideas of democratic socialism.  Why do you think democratic socialism might be so popular right now?

Your post should be a minimum of 200 words.

Small Group Discussion: Community Work and Collaborations

 

Teamwork is essential to social work practice. Macro level change cannot occur unless many individuals come together and work across differences. Group work can also be frustrating when trying to coordinate schedules, interact with different personalities, and share an even distribution of work. Despite the challenges of working with others, social workers must develop skills to successfully communicate and work together to accomplish goals.

To further develop these skills, this course provides the opportunity to work with a small group and create a wiki. Consider what makes a group work well and what can create discord. How do you make this group project a positive learning experience?

For this week’s small group discussion, you will reflect on the importance of collaborating with others to accomplish macro level change. You also reflect on strategies to create a positive learning environment while developing group skills.

Post your responses to the following question presented for the Group Discussion:

  • Describe your experience working in groups or as a team.
  • Explain the importance of collaborating with different groups and building coalitions in order to advocate for community and policy change.
  • Thinking about the wiki project you will do during this course:
    • List one strength you will bring to your group.
    • Describe a potential difficulty that may occur within the group and explain a strategy you will recommend to your group to address that difficulty.

Members of the U.S. Intelligence community

Visit the website of the Office of the Director of National Intelligence (Links to an external site.) to identify the Members of the U.S. Intelligence community. Select two agencies for further research (only one may be from the Department of Defense). Summarize the role and area of responsibility as part of the U.S. Intelligence community. Explain the primary types of intelligence these agencies gather and how the intelligence is used. Explain how these agencies work together and support each other in counter-terrorism operations. In your own words, describe what you think these agencies do well and what methods they can improve.

Your initial post should be at least 250 words in length. Support your claims with examples from required material(s), scholarly resources, and or official government sources. Properly cite any references used in your post.

Intelligence Collection Disciplines

Intelligence Collection Disciplines. In preparation for this discussion forum review The Office of the Director of National Intelligence (Links to an external site.) web page as it lays out all the agencies considered part of the Intelligence Community and has links to each agency. Then review the FBI – Director of Intelligence  (Links to an external site.)webpage that lays out the Intelligence Collection Disciplines.

Briefly describe two of the different types of intelligence, which agencies have this capability and how the intelligence can be used to support homeland security efforts. Explain which type of intelligence identified on the FBI list that you think is most important to counterterrorism operations and why.

Your initial post should be at least 250 words in length. Support your claims with examples from required material(s), scholarly resources, and or official government sources.

Intersession 3 Case Analysis: Walmart

Intersession 3 Case Analysis: Walmart

Write a brief assessment of the Walmart case found in the text (Case 6). Address three questions based on Walmart’s business level strategy:

What drivers of cost advantage make Walmart such a successful organization in the world of low-cost leadership?

What types of problems evolve when low-cost leadership becomes the sole focus of organizations?

Do you see any indications that WalMart is changing the way it pursues low-cost leadership?

Your analysis should follow APA format and be at least 3 pages in length, not including title or reference pages.