Assignment 4: Financing an Expansion

After  twelve (12) years, your business is wildly successful with multiple  locations throughout the region. You are now ready to think really big.  You want to purchase a huge competitor. (Note: You determine whether the  competitor is a privately or publicly held company.) To expand, you  will need additional capital from the debt or equity market, or both.    Write a five to seven (5-7) page paper in which you:

1.   Use one (1) of the valuation techniques identified in Chapters 10 and  11 to calculate the value of the competitor you wish to purchase. Note:  You will have to make assumptions; however, your assumptions need to be  rationally supported.   2.  Analyze the various financial  tools available to you to determine the tools that will be most helpful  in assessing whether your company can afford to purchase the competitor.  Support your response.

Imagine you can indeed afford to purchase the competitor; however, you will need an additional $100 million.

3.   Examine the options available to you to finance the competitor through  the debt market, recommending the best alternative as a result of your  analysis. Provide support for your recommendation.  4.   Examine the options available to you to finance the competitor through  the equity market, recommending the best alternative as a result of your  analysis. Provide support for your recommendation.  5.   Conduct a cross comparison of your debt and equity examinations to  determine where to ideally obtain the additional $100 million funding  needed to make the purchase and the approach that you would take to  securing the funds. Provide support for your recommendation.

Your assignment must follow these formatting requirements:

  • Be  typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow APA  or school-specific format. Check with your professor for any additional  instructions.
  • Include a cover page containing the title of the  assignment, the student’s name, the professor’s name, the course title,  and the date. The cover page and the reference page are not included in  the required assignment page length.

Review Questions

Part 1: Review Questions

  1. Writing clear and succinct positioning statements or value propositions can play an important role in ensuring the effective development and execution of a marketing strategy. Provide an example of a positioning statement for a major airline and explain why you feel their positioning statement is effective.
  2. Effective brand positioning decisions establish the foundation upon which successful marketing strategies and programs are built, thereby setting the stage for the creation of brand equity. Do you agree or disagree with this statement? Choose an airline and decide if they have strong or weak brand equity. Defend your answer.
  3. In your own words (do not copy content from the textbook), what are the differences between the defender, analyzer, and prospector business level competitive strategies.
  4. Do the same competitive strategies used by domestic companies work for global competitors? Provide an example from the airlines industry.

Part 2: Creating a Perceptual Map for the Airlines Industry

As a marketing manager for a major airline, you are faced with many strategic planning decisions prior to launching a new branding campaign for your company. Using the Excel data file linked below, create a perceptual map with four dimensional variables that your airline faces and compare those of your top five competitors in the industry on this same map. Provide your boss with a suggested strategic directive based on your findings (Tip: Review the YouTube video How to Make a Perceptual Map Using Excel above to help in creating your perceptual map).

Linking Theory To Practice Within Different Backgrounds

Linking Theory to Practice Within Different Backgrounds  Assignment Introduction  In this assignment, we will explore the developmental norms of your sample population from the Topic Selection and Rationale assignment. However, we will use a different sociocultural family than you presented in previous assignments. For example, if you previously looked at European American children involved in divorces, then you might look at Latino children involved in divorces for this assignment. Understanding how to approach sample populations in research is important because culture significantly impacts families in terms of values, communication strategies, and practices, so providers must be mindful of these differences.  Note: Remember to review the requirements for your final project before you begin each assignment. As you begin each assignment, consider how the research and thinking you do might contribute to your work in the final project.  Assignment Instructions  Conduct a brief review of national data for your selected population groups, again using the Statistics & Government Resources library guide linked in Resources. Refer to additional library guides linked in Resources as needed to aid you in your research. Synthesize the findings of research literature from the Capella library to describe normative behavior for your selected population by age, gender, and cultural group. Also, describe nonnormative behavior or development conflicts for your family sample group. Apply at least two family theories that align with or work well for your selected population group. (You are encouraged to choose different theories than those you applied in the previous assignment.) Describe your approach in working with this family system and address the following points in your discussion: •Distinguish between normative and nonnormative behavior for a family sample group. •Apply family theories that relate to a family sample group. •Describe potential ethical challenges of working with diverse family populations. •Examine the similarities and differences of working with population groups from different sociocultural backgrounds. •Compare and contrast similarities and differences for the population groups in the assignment for Unit 7 and the assignment for Unit 9. What are the unique opportunities and challenges of working with family clients from your selected cultural background? What ethical considerations must be addressed?  Â‹Assignment Objectives  Your assignment should fulfill the following objectives: 1.Synthesize research findings applicable to family studies. 2.Distinguish between normative and nonnormative behavior for a family sample group. 3.Apply family theories that relate to a sample population. 4.Describe ethical challenges and practices when working with diverse family populations. 5.Communicate in a manner that is scholarly, professional, and consistent with expectations for members of the psychological professions.  Additional Requirements  In addition to the requirements above, your assignment must include the following: •Written communication is free of errors that detract from the overall message. •Sources: At least two peer-reviewed articles. •Length: 3–5 pages. •Formatting: Current edition APA style and format. •Font and font size: Times New Roman, 12 points.  Resources Linking Theory to Practice Within Different Backgrounds Scoring Guide. Statistics & Government Resources. Tests and Methods Searching. Analyze Results. Library Research Skills: Searching Effectively. APA Style and Format.

Title your Argumentative/Personal Responsibility essay. 



English 1301 – _________


Title your Argumentative/Personal Responsibility essay.

Write an argumentative essay of four full typed pages (double spaced) that answers an ethical question pertaining to one of these topics:


  • Does the government have a right to collect whatever information it wants, to use however it sees fit?
  • To what extent does the government have a right to collect information about its citizens?
  • What rights and responsibilities do Food companies have when it comes to labeling?
  • What responsibilities does Facebook have in monitoring their web pages?  Address safety and security concerns.

As always, the answer to the question–your thesis–should be defended with three topics.

Evaluation criteria follow:

Ethical Choices: Student thoroughly discusses at least two sides of an ethical choice to be made.

  • Decision Making: Student states a position on the issue based on at least three points and offers an opposing view and counterargument supported with database sources.
  • Consequences: Student identifies consequences and demonstrates a sophisticated understanding of the scope, complexity, and/or magnitude of the consequences.
  • Evidence: Student includes a Works Cited page that lists at least three database sources. The body of the essay includes a total of at four citations from sources.


The essay should demonstrate the following ENGL 1301 outcomes:

  • College level spelling and punctuation skills
  • MLA format for margins, header, personal information, paragraph indention, double spacing
  • In-text citations
  • Works Cited page
  • Clearly stated thesis statement
  • Topic sentences that flows from thesis statement
  • Sentence variety
  • No egregious grammar mistakes



examine and evaluate

Since the beginning of the semester, this course has examined the experiences of international students in U.S. universities. To write this paper, you will examine and evaluate one of Rebekah Nathan’s major claims, based on her evidence, the evidence of assigned/subsidiary readings, and your own brief ethnographic observations and/or those of your peers.


To complete this assignment, you must follow these steps:


  • Review Nathan’s entire article “As Others See Us,” and choose one of the claims that she makes about one topic (see list under “Topics” below).


  • Conduct your own ethnographic observation on the Temple campus, focusing on the same topic. Detailed, typed notes are due in class (see Course Schedule).


  • Review other class materials on international students’ experiences, including both assigned/subsidiary readings and your classmates’ ethnographic observations/interviews.


  • Write a paper in which you:


  1. Briefly summarize Nathan’s article in your introduction, beginning with its major claim.
  2. Present a clear, focused thesis statement that evaluates the validity of one of Nathan’s claims.
  3. Prove your thesis by discussing Nathan’s evidence, the evidence of one or two other assigned/subsidiary readings on a similar topic, and your own ethnographic observations and/or those of your peers.




Choose one of the claims that Nathan makes about one of the following topics to discuss:


  • Teaching methods and classroom behavior in US universities


  • Social life and making friends on US university campuses


US-born college students’ ideas about other cultures, and how these affect the whole student community

Essay 4: Final Research Paper

English 1A

For your final research paper, you should choose one of the debatable topics voted on in class that relates to “Children at War,” and argue your position on the issue. You can incorporate ethos into your paper. (Remember, first-hand experience and knowledge can be valuable sources.) You should also try to incorporate logos through the use of facts, statistics, data and/or credible authority, and don’t forget that pathos (emotional evidence) is very persuasive as well, if used fairly and not as a sole means of persuasion. Your essay should not be a collection of quotes and paraphrases; it should be mostly your own voice, with sources to back up and prove your sub-claims. Some other elements to think about are:

*Avoiding fallacies: Make sure your sub-claims are logical, reasonable, and accurate.

*Addressing the opposition: One way to establish ethos is through acknowledgement and rebuttal of opposing points; to create a fair and balanced argument, you must refute the opposition’s main claim(s). You must incorporate a counterargument and rebuttal in your essay.

*Using different rhetorical patterns: Remember that academic arguments are often composed of different patterns; don’t be afraid to use definition, compare/contrast, cause/effect, narration, description, and any other mode that will help develop and prove your main claim.

*Evaluating your Sources: Use the CRAAP test to evaluate your sources for credibility and/or use library databases whenever possible.

*Citing your Sources: Make sure you use proper MLA citation throughout your paper to avoid plagiarism; introducing your sources with their credentials can also boost the validity of your argument. Your use of sources should be a mix of quotes and paraphrases. Keep in mind that ANYTHING that is not your original thought needs a citation! Your final draft will be submitted electronically and run through I would strongly advise you to use a plagiarism checker before submitting your final draft (there are many free sites online).

*Structuring your Essay: Your introduction should include a hook, necessary background information and context for your topic, and should end with your main claim stated clearly and precisely. Your body paragraphs should begin with sub-claims and contain evidence from valid sources and to fully develop and prove your argument (as always!). Remember that the conclusion is often the part your readers remember: what do you want their final thought about your argument to be? In class, we will be looking at definition, causal, proposal, and evaluation arguments to help you decide which type of argument you will be making. The structure of your essay will vary, depending on the type of claim you are making.

*Properly formatting your Works-Cited Page: Use Purdue Owl!


  • Final draft must be 7-10 full pages in length, not including Works-Cited page (No title page!)
  • You must use a minimum of 6-8 sources and one must be an opposing source for your counterargument.
  • Total: 200 points