Marketing Management

Marketing Management:

Should the UX practitioner be involved at every step of the process when designing online experiences, tools and interactions? Why, or why not?

Customer Relations:

Choose an advertisement online or in a magazine. Apply the communication model by answering the following questions: Who is the source? What is the message? How is the message encoded? What is the channel with which it is communicated? How is the message decoded? Who is the receiver? What might be an example of potential noise that would interfere with the communication of the message? How can the sender receive feedback from the receiver?

Exercise Instructions:  You are required to submit a 2-Page (Title Page and Content Page), APA formatted paper with substantial content. Substantial content requires staying on topic and fully addresses the assignment in a clear, concise, and meaningful manner. The deliverable length of your posting responses must be at least 2-pages, (Title Page and Content Page) APA format.

Global Business Management

Question1: Corruption Perceptions Index (CPI)

The corruption perceptions index (CPI) is a comparative assessment of integrity performance for a variety of countries.

  • What is CPI? What is its purpose?
  • What is the value of this index?
  • What are the trends or similarities between countries with the highest and lowest CPI 2016 scores?
  • What can be done to overcome corruption in the global marketplace?

Question 2: Barriers to Trade

You are an employee of a U.S. company that produces tablets, similar to the iPad, in Malaysia and then exports them to the United States and other countries for sale. The tablets were originally produced in Malaysia to take advantage of lower labor costs and a skilled workforce. Other possible locations considered at the time were Thailand and Hong Kong. The U.S. government decides to impose punitive 50 percent ad valorem tariff on imports of tablets from Malaysia to punish the country for administrative trade barriers that restrict U.S. exports to Malaysia

  • How should your company respond?
  • What does this tell you about the use of targeted trade barriers?

Question 3: Trade Restrictions

Research three trade restrictions currently in place by the U.S. and basis the research, answer the following questions:

  • Are these restrictions a tariff, subsidy, quota, voluntary export restraint, embargo or other restriction?
  • What are the purposes of these restrictions?  Is the restriction achieving its purpose?  Why or why not?

Marketing Management

Before beginning work on this week’s discussion forum, please review the link “Doing Discussion Questions Right,” the expanded grading rubric for the forum, and any specific instructions for this week’s topic.

By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.

Respond to the assigned questions using the lessons and vocabulary found in the reading.

Support your answers with examples and research and cite your research using the APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible.

Market Segmentation

A firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired you as a consultant for the successful national launch of this product. You are required to present a report to the senior management describing when and where this product should be launched.

Create a 300- to 400-word response answering the following:

  • Identify different segments of the market for launching this product.
  • Recommend which segments of the product should be targeted first for maximum returns to the firm and support your recommendation.

Be sure to properly cite your sources using APA; include your references and in-text citations.

Marketing

Unit 1 Discussion Topic 1Discussion TopicTask: Reply to this topic

Topic 1: Your Motto

Many companies have slogans or “mottoes” which reflect their values. For example, McDonald’s® uses the slogan, “Have you had your break today?” Ford Motor Company® uses the slogan, “”Go Further”. Provide a motto that you feel reflects your values.

  • What is your slogan or motto? Write an original slogan to describe yourself and share it with the class along with your introduction.

-After you post your introduction and motto, take time to review the responses of your classmates and provide your feedback to at least two classmates’ posts.
-To obtain full credit, you must answer the available question as thoroughly as possible.
-Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion Board guidelines as provided in your Syllabus.
-Be sure to comment on at least two of your classmates’ posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.

Unit 1 Discussion Topic 2Discussion TopicTask: Reply to this topic

Topic 2: Delivering Value

Delivering value to consumers is important, especially when there is increasing competition. When you market yourself in a job search, the same concept applies.

Suppose you are about to graduate in six months.

  • How would you utilize marketing principles in your job search?
  • What techniques would you be able to create or communicate to provide value as a prospective employee, and what would that value be, exactly?
  • How would you show that you can deliver that value?

Apply: Duties Of Corporate Directors And Officers

Read the following scenario.

Fitzgerald Foods is a food processing corporation. In the past year, three directors were forced to leave Fitzgerald Foods after it was discovered the directors breached their legal duties to the corporation. Two of the directors were also officers of the corporation. The chairman of the board at Fitzgerald Foods is concerned that the remaining directors don’t understand their legal duties to the corporation and that new directors won’t understand their duties either.

You are the chief executive officer (CEO) of the corporation. The chairman of the board asked you to work with the corporation’s legal counsel to create a company policy document for directors and officers about their legal duties to the corporation.

Develop a 700- to 1,050-word company policy (template provided) for Fitzgerald Foods’ directors and officers completing the following:

  • Legal Duties of Directors and Officers (a heading from policy document)
    • Explain the legal duties of directors and officers to the corporation, including the “business judgment rule.”
  • Benefits of Compliance (a heading from policy document)
    • Discuss the benefits of compliance for Fitzgerald Foods.
  • Consequences of Noncompliance (a heading from policy document)
    • Analyze how unethical activity by a director or officer can lead to a violation of a legal duty owed to the corporation.
    • Provide a brief example from a news article or court case within the last three years that demonstrates corporate director or officer liability in the United States.
  • Recommend separately (not a heading on the policy document) to the chairman of the board in 45 to 90 words at least two business risk management procedures that Fitzgerald Foods can adopt in the future to avoid violations of legal duties by its directors and officers.

Use the Fitzgerald Foods Company Policy template as a guide for your policy document.

Search the internet for examples of completed policy documents using the following search parameters: policy document example, policy document template, policy document format, policy document sample, or any variation you choose. An example may assist you to complete your policy document.

Cite a minimum of two references according to APA guidelines.

Legal And/Or Illegal Immigration profile

Write a 500 word essay (typed, double-spaced, 12pt font, Include citations as needed) that answers the above questions.

conduct a search for a recent legislative bill related to legal and/or illegal immigration that has been proposed or passed by the U.S. Congress or by a state legislature or by voters of a particular states.

Search and read information regarding the bill. Use the following questions to guide your research:

  • What are stated reasons for the need of the legislation?
  • What are the main goals of the legislation?
  • What “problems” will the legislation attempt to solve?
  • What role does race and/or ethnicity play in the proposed or passed legislation?

Does the legislation seem to assume many of the “myths” about immigration or immigrants to be true? See pages 284-285 for a list of myths and the reality about immigration.

What do you think will be the impact of the legislation on individuals, families, communities, and local industry? What is the impact to citizens, and what is the impact to immigrants?

SPMT 612 Sports Marketing 300 Words

Sports marketing of products and apparel aimed youth is often said to focus too much on image, rather than on actual participation in sports. For example, shoe companies have been criticized for pushing the image of their shoe rather than actual participation in a given sport.

How would you respond to this criticism?

What examples can you give that illustrate this phenomenon?

How can this be changed?