# SPMT 607 Marketing And Communication Strategies

Part I: An example of an external force that has influenced the development of sport marketing activities is the Title IX federal legislation. Analyze how Title IX has influenced the marketing of high school athletics and collegiate sports. Give specific examples of marketing activities that interscholastic and intercollegiate athletics administrators and coaches are implementing today because of Title IX.

Part II: Examine the professional literature (e.g., Street & Smith’s SportsBusiness Journal) to find examples of sport organizations using nontraditional forms of communication to reach key publics. What tactics are they employing? What are they hoping to achieve? Can you think of other ways they could use nontraditional forms of communication to achieve their purposes?

# Inflation And Analyses Of Monetary Policies

Purpose of Assignment

This assignment will introduce students to the U.S. Department of Labor’s Bureau of Labor Statistics (BLS) data and provide students with the skills to calculate inflation and interpret the Consumer Price Index (CPI). Note: The BLS is the primary source of information on inflation, but their data is re-posted in other sources, such as the St. Louis Federal Reserve FRED site, among others.

Assignment Steps

Resources: Tutorial help on Excel® and Word functions can be found on the Microsoft® Office website. There are also additional tutorials via the web offering support for Office products.

Use an internet search or the University Library to locate information on the Consumer Price Index (CPI). Internet sites you might find useful include the Bureau of Labor Statistics (BLS) and the Federal Reserve of St. Louis FRED web site although you are allowed to use other sources.

Develop a minimum 700-word analysis of inflation by including the following:

• Choose a product or service you currently consume/use, such as apparel or educational services, that is included in the CPI’s “market basket.”  Find the annual CPI index numbers for your chosen good or service for the years 1995, 2005, 2010, and 2015.  Enter those index numbers in an Excel® file and calculate the percent change (inflation rates) in those index numbers from 1995 to 2005, from 1995 to 2010, and from 1995 to 2015.
• Analyze the trends in overall inflation over the last five years and whether your income has kept pace with inflation.  How has inflation over the last five years affected you and/or your family?
• Discuss how a business manager, such as a human resources manager, might use CPI statistics.

Cite a minimum of three scholarly, peer-reviewed references.

Format your paper consistent with APA guidelines.

# Intercultural Employee Motivation And Rewards

Culture plays a major role in the motivation of employees. Consider that though you have a mix of ethnicities on your team, you also need to be aware of cultural differences including gender, generation, and other categories of human differences.  Write an 8–10-page report on employee motivation, including a recommendation for an employee reward system that will meet the needs of the variety of cultural groups you manage based on the following motivation factors: 1.Job security 2.Professional development 3.Job performance 4.Goal setting 5.Employee recognition 6.Compensation  Discuss employee motivation as it relates to culture, and consider how you might develop a reward system that recognizes diversity and is equitable and legally sound. Support your recommendations with scholarly references.  Write an 8–10-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention

# Marketing excel Pivot table calculation

Application Exercise #3 – Tools of Measurement

This is an individual assignment and should reflect individual work.

Using the online ad data provided in the accompanying Excel document, create pivot tables to answer the following questions. Each answer should include a screenshot of the pivot table that you created to analyze the data.

NOTE: For all answers, disregard DoubleClick. You can filter it out via the pivot table.

Part One: Analyze CPC.

Add a calculated field for cost per click (CPC).

(1) Which site has the highest CPC and the lowest CPC?

(2) Which creative type has the highest CPC? Which creative type has the lowest CPC?

(3) Which pixel size has the highest CPC and the lowest CPC?

Part Two: Analyze CTR.

Add a calculated field for click-through-rate (CTR).

(4) Which creative type has the highest CTR?

(5) To answer this question, expand the table to show creative type by month. Which creative type is the highest performing and in which month?

(6) Based on CTR, what was the best performing ad on endocrineweb.com? (Describe the Creative, Creative Type, and Pixel Size). In which month did it perform the best?

Part Three: Develop Insights & Make Recommendations.

Add a calculated field for Cost Per Mille (CPM), which represents the cost per 1,000 impressions.

(7) Analyze the site and creative type using CTR, CPC, and CPM. If you were going to run another campaign for this client, what 3 sites would you recommend the client keep in the campaign? What placement and creative type would you recommend for each site that you recommended? Explain your answer.

# PSC450 DQs

Instructions 250 words and a reference

Week 1 – In your own words, define organizational strategy. Explain the relationship between a business’s organizational strategy and its projects. Based on your budding understanding of project management, predict which elements of project management are most influenced by the business’s organizational strategy? Provide specific examples.

Instructions 250 words and a reference

Week 2 – How would you go about analyzing an organizational structure in terms of creating a work breakdown structure? What are the major organizational characteristics that you would evaluate? Provide an example to support your response

# marketing executive

Imagine that you are a marketing executive at a major telecommunication company that has been facing the issue of increased customer churn recently. You are using traditional analytical methods with financial and location data to construct a predictive model for customer churn. However, you want to leverage memo data that has been obtained from the customer contact center and local sells stores. You also believe that the Web blogs and posts contain very important information that you could use to attack customer churn. Examining the unstructured data and the structured data together may provide more insight on why customers want to leave one company and join another company.
Write a four- to five-page paper in which you:
1. Evaluate the importance of unstructured data in the churn analysis.
2. List other structured and unstructured data other than the memo and Web blogs that you need to use in your churn analysis.
3. Propose a series of steps for deriving a predictive model using text and Web analytics. Provide at least one example of how the process can be integrated in the modeling process using structured data.
4. Identify at least two technologies that you can use to construct the predictive model and highlight their pros and cons.
5. Explain why “voice of the customer” carries much more insight into churn analysis and prevention.
6. Suggest at least one churn prevention method that you can use to reduce your churn rate based on your model.
7. Use at least three quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.