Discussion Post

Post an analysis of reliability and validity within the context of qualitative research data analysis. In your analysis, do the following:

  • Identify sources for data quality issues that could negatively impact a doctoral research study.
  • Explain the importance of reliability and validity within a DBA doctoral research study.
  • Explain how reliability and validity can be achieved within the doctoral research process.

Be sure to support your work with a minimum of two specific citations from this week’s Learning Resources and one or more additional scholarly sources.

To prepare for this Discussion, review Figure 2.3, “Case Study Tactics for Four Design Tests” on page 43 of Yin (2018), as well as Table 5.3, “Threats to Reliability” on page 203 of Saunders, Lewis, and Thornhill (2015), and consider the different data quality issues that can arise within the doctoral research process. Be sure to take into consideration such concerns as credibility, transferability, dependability, and confirmability.

Discussion Post

Post a strategic approach for addressing participant difficulty in qualitative interviews. In your strategic approach, do the following:

  • Identify two or more strategies for addressing difficult participants within the interview process.
  • Assess the effectiveness of your identified strategies based on scholarly research. Be sure to provide scholarly examples to support your assessment.

Be sure to support your work with a minimum of two specific citations from this week’s Learning Resources and one or more additional scholarly sources.

To prepare for this Discussion, consider the following scenario:

You are a researcher conducting a qualitative research study and have scheduled a series of interviews. As you begin to conduct your interviews, you encounter a number of problems: Particiant A does not expand on his or her responses, providing mostly one-word answers, and refuses outright to answer some questions. Participant B continually goes off topic, sharing personal anecdotes, and takes up interview time with unrelated information. Finally, Participant C has been difficult to schedule and attempts to withdraw his or her contribution to the process after showing initial interest. Consider strategies you might employ to address these challenges and any potential insights you may gain toward your growth as an independent scholar.

Discussion post

Discussion post of one to two paragraphs.

The field of cognitive neuroscience includes a wide array of disciplines  and professions, such as the research neuroscientist who focuses on  non-human primate translational work or the clinical neuropsychologist  who conducts assessment with patients at a medical center. How do you  see cognitive neuroscience benefiting the field of psychology, the  patients who seek mental health services, and society at large? How do  you think cognitive neuroscience could affect primary and secondary  education of children and adolescents? What historical developments in  neuroscience have had the greatest effect on the larger field of  psychology? Provide examples to support your thinking.

discussion post

Marsha – Good start to your discussion post. As a reminder the new product should be something that you create for you own personal company.  Energy drinks are very popular and if you are bringing a new one to the product, you should be creating a niche for your organization.  Also, all parts of discussion prompts should be answered in one post, you still have time to receive full credit by completing discussion post prompt as noted below:

  1. Understanding the customer profile is essential to the overall marketing plan. The customer profiles also help with selecting the correct media for the target markets. Visit Experian’s Consumer Profiles   http://www.experian.com/marketing-services/customer-profiling.html and complete the following:
  2. Provide an overview of your product
  3. Choose three possible profiles for your product’s target market/audience. Explain the profiles.

·   How can this type of information on consumers be used by the marketing manager in its marketing communications & strategy?

·   Assess the market being targeted. What group(s) of consumers would most likely be drawn to the product? What are some ethical and legal implications? Explain why you are targeting these segments and three possible channels you would use to place your product for distribution to this target market.