Managing Innovation and Entrepreneurship

Resources: Page 109 of Managing Innovation and Entrepreneurship, Ch. 6 and the organization you selected in the Week 2 Individual Assignment

Write a 1,200- to 1,400-word paper using the same organization you selected in Week 2 (MCDONALDS), and include the following:

  • Apply the five key elements of design thinking to analyze the organization’s effectiveness in design thinking and innovation.
  • Evaluate where the organization excels in design thinking.
  • Detail where the organization needs improvement. 
  • Make specific recommendations that the organization can undertake to improve design thinking and innovation.

Format your paper consistent with APA guidelines.

Use McDonalds as the organization.

Managing Innovation and Entrepreneurship

Resources: Page 109 of Managing Innovation and Entrepreneurship, Ch. 6 and the organization you selected in the Week 2 Individual Assignment

Choose from one of the following options:

Option 1

Write a 1,200- to 1,400-word paper using the same organization you selected in Week 2, and include the following:

  • Apply the five key elements of design thinking to analyze the organization’s effectiveness in design thinking and innovation.
  • Evaluate where the organization excels in design thinking.
  • Detail where the organization needs improvement.
  • Make specific recommendations that the organization can undertake to improve design thinking and innovation.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Note: If you choose the paper in Week 3, a presentation must be selected for Week 4 and vice versa.

Option 2

Prepare a 10- to 12-slide Microsoft® PowerPoint®presentation with speaker’s notes using the same organization you selected in Week 2, and include the following:

  • Apply the five key elements of design thinking to analyze the organization’s effectiveness in design thinking and innovation.
  • Evaluate where the organization excels in design thinking.
  • Detail where the organization needs improvement.
  • Make specific recommendations that the organization can undertake to improve design thinking and innovation.

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

Note: If you choose the presentation in Week 3, a paper must be selected for Week 4 and vice versa

Managing Innovation and Entrepreneurship

Resource: Page 69 of Managing Innovation and Entrepreneurship, Ch. 4

Competitive advantage according to Hisrich and Kearney (2014) requires organizations to engage in six processes to maintain innovation. Organizations like Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay® have done this successfully.

Select an organization other than those listed above (Google™, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay®) to explore competitive advantage and the six processes to maintain innovation discussed in Hisrich and Kearney (2014).

Write a 700- to 1,050-word paper in which you analyze how the selected organization is meeting the concepts of Competitive Advantages as outlined in Hisrich and Kearney (2014), on page 69. Be sure to include information about the following:

  • The organizational leadership philosophy on innovation.
  • Activities the organization is actively engaged in to sustain competitive advantage within its industry.
  • R&D initiatives the organization is involved in for long-term competitive advantage.

Format your paper consistent with APA guidelines.