marketing manager

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product so that it can thrive for as long as possible. At each stage, you assess changes in the target market, determine changes that you need to make to the product or price strategy, and review the competition and profitability.

Create a 10- to 15-slide (not counting cover slide or reference slide) Microsoft PowerPoint presentation with speaker’s notes that covers the following criteria:

  • Develop a slide that establishes the theme and goals of the presentation.
  • Define and discuss the PLC concept and its importance to marketing managers.
  • Discuss why the PLC is important to marketing managers, and provide examples of the possible implications if the PLC is not monitored.
  • Describe the selected company/organization, product/service, the target market for this product, and how the product/service is presented to the selected target market.
  • Describe how brand equity can be used to create a positive customer image of your product.
  • Describe each stage of the PLC, and analyze the implications that each stage may have on pricing, product definition, competition, and profitability for your selected product/service.

marketing manager

Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product so that it can thrive for as long as possible. At each stage, you assess changes in the target market, determine changes that you need to make to the product or price strategy, and review the competition and profitability.

Create a 10- to 15-slide (not counting cover slide or reference slide) Microsoft PowerPoint presentation with speaker’s notes that covers the following criteria:

  • Develop a slide that establishes the theme and goals of the presentation.
  • Define and discuss the PLC concept and its importance to marketing managers.
  • Discuss why the PLC is important to marketing managers, and provide examples of the possible implications if the PLC is not monitored.
  • Describe the selected company/organization, product/service, the target market for this product, and how the product/service is presented to the selected target market.
  • Describe how brand equity can be used to create a positive customer image of your product.
  • Describe each stage of the PLC, and analyze the implications that each stage may have on pricing, product definition, competition, and profitability for your selected product/service.

marketing manager

Assignment Steps

Resources: Marketing: Ch. 2: pg. 40-46, 54-69; Ch. 3: pg. 72-92; Ch. 8: pg. 207-227; Ch. 9: pg. 242-257

Scenario: You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You’ve noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to survive and grow. You have decided to implement the Five-Step Marketing Research Process to help understand the problem and create solution strategies to implement.

Create a 10- to 20-slide (not counting the cover slide and reference slide) Microsoft® PowerPoint® presentation with speaker’s notes on the Five-Step Marketing Research Approach detailing how you will use each step to solve the membership issue the local nonprofit charity is facing.

Address the following in your role as marketing manager:

  • Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing.
  • Describe each step of the Marketing Research Approach (one slide for each step) in detail including its goal, and create an example aligned to the scenario above to illustrate how that stage would be implemented toward the problem’s solution.
  • Define the two types of research data this process gathers and their pros and cons. Share examples of each type that would be useful in solving the scenario.
  • Compare and contrast the Five-Step Process with two alternative methods for conducting marketing research.  What are the pros and cons of each?
  • Define what it means to differentiate a service and provide an example to illustrate how the local nonprofit charity in the scenario can use the strategy to help increase target market interest.
  • Explain how differentiation will help position the organization.

Cite a minimum of two peer-reviewed sources with one being from the textbook or the University Library.

Format your presentation consistent with APA guidelines.