Governing magazine

PUB 5409/CJI 6420 Midterm

Read the attached article about a school reform effort in Tennessee called “Pass Fail from Governing magazine.  The article has to do with charter schools, but don’t get distracted by the topic.  Our interest is not in the pros and cons of charter schools, but in applying the many concepts discussed in the Rainey text on how to analyze organizations working in a turbulent environment.  Based on the chapters we have read thus far, see how well you can understanding the situation at Frayser High School.

Would you consider the restructured Frayser High School to be a public or private organization? (Chapter 3)

What is the organizational environment of Frayser High School? (Chapter 4)

What are the sources of authority and influence that impact educational policy at Frayser High School?

(Chapter 5)

How would you define the goals of Frayser High School? (Chapter 6)

How should effectiveness of the school be measured in achieving those goals and why would you select those measures? (Chapter 6)

How would you describe the sources of power that are at play in Frayser High School’s decision making environment? (Chapter 7)

Describe the decision making processes that were used to determine the reforms being implemented at Frayser High School? (Chapter 7)

What suggestions would you make in putting together a strategic plan for Frayser High? (Chapter 7)

What might a strategic plan look like based on your understanding of the situation facing Frayser High School? (Chapter 7)

Your paper will be evaluated along the following criteria:

Demonstrated understanding of the concepts set out in the text.

Ability to apply the concepts to the Frayser High School situation.

Ability to integrate the concepts into a strategic planning framework.

Ability to write at the graduate MPA level.

No outside material is required to complete the midterm aside from the article and textbook. If you choose to use outside material, but sure to cite it using APA format. Governing magazine does have several follow-up articles about Frayser HS. The most recent is: Buntin, J. (2015). Measured growth: One year into Tennessee’s ambitious education reform effort, officials take stock. Governing, 28(12), 36-43.  [Notice how the reference was written is in APA format.] The midterm should have a maximum length of 10 page

MHA626 Strategic Planning & Marketing in Health Care

Week 6 Final Paper


Marketing Plan

To prepare for this assignment, read this week’s required article by Firshein (1996).



Firshein, J. (1996). 20 strategies for marketing your managed care plan. Healthcare Executive, 11(1), 15-7. Retrieved from


For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate.


The Marketing Plan must contain the following sections:


Executive Summary

Provide a brief summary of the marketing plan.


State the objectives of the strategic plan.

Explain how your marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan.


Market Analysis

Describe the organization’s products and services

Explain how these products and services meet the needs of the organization’s determined customer base.

Include relevant aspects from the SWOT analysis you conducted in Week Two.

State the competitive advantage your plan provides.


Environmental Analyses

Internal: Include an analysis of the role of leadership and employees, the communication processes, and the culture of the workplace.

External: Include an analysis of socioeconomic, legal, ethical, political, and technological factors that could affect the organization.

Describe how data, based on the quadrants presented in the Boston Consulting Group Matrix, would apply to your marketing plan.


Marketing Mix

Describe the marketing opportunities and marketing goals for your chosen HCO.

Explain the marketing strategies that are employed in your plan.

Apply market segmentation to your plan based on the target markets you have identified.

Explain how database marketing was used or why it was not included in your marketing plan.


Plan Evaluation

Discuss methods of performance evaluation and monitoring that will be used to evaluate the success of your chosen healthcare organization’s marketing plan.

Explain why reports for a particular timeframe (weekly, monthly, quarterly) would be important and how you would use feedback in these reports to control the future of your marketing.


Provide a conclusion that summarizes your marketing plan. Include persuasive statements that explain how your marketing plan supports the goals of your chosen healthcare organization’s strategic plan.


The Marketing Plan:

Must be 10 to 15 double-spaced pages in length (excluding the title page and references pages) and formatted according to APA style as outlined in the Writing Center.

Must include a title page with the following:

Must utilize at least 10 scholarly sources (in addition to the course text) that were published within the past five years. At least three of these sources must be from the University Library.

Must document all sources in APA style as outlined in the Writing Center.


Must include a separate references page that is formatted according to APA style as outlined in the Writing Center.


Class Text


Stevens, R., & Silver, L. S. (2015). Strategic planning and marketing in healthcare organizations. San Diego, CA: Bridgepoint Education, Inc.