SWOT analysis

Consider a decision you have to make with your venture, such as a certain physical location, buying a piece of equipment, opening a virtual store, creating a website, etc., and conduct a SWOT analysis for that dilemma. Include at least three elements in each of the four quadrants. Be thoughtful about the information you need to help you make your decision. Think about challenges as well as advantages, such as resources, time, money, zoning, expertise, etc. After your SWOT analysis, what’s your decision? Explain.

Minimum 2 pages

Minimum 1 SWOT matrix

Minimum 2 scholarly sources

APA format

Wish You Wood Toy Store

Read and complete the case study titled “Wish You Wood Toy Store” that is on page 129 at the end of chapter 4.

Read the entire case study and answer the 2 questions that immediately follow it.

Please review the sample case study that is attached. This is the work of a previous student that scored fairly well on this assignment. Please do not copy this case study but use it as a guide to understand my expectations for this case.

Paper should be approximately 500-750 words total.

APA format for your citations when writing up the case.

Wish You Wood is a toy boutique located in the main shopping

strip of a resort town near Piney Lake. People who

own cabins near the lake or come to visit the local state

park enjoy browsing through the town’s stores, where they

pick up pottery, landscape paintings, and Wish You Wood’s

beautifully crafted wooden toys. For these shoppers, Wish

You Wood is more than a store; it is a destination they associate

with family and fun.

The store’s owners, Jim and Pam Klein, personally select

the toys from craftspeople and toymakers around the

world. They enjoy their regular customers but believe selling

mostly to vacationers has limited the company’s growth.

They decided that the lowest-cost way to expand would be

to sell toys online. However, after several years, they had to

admit that traffic to the store’s website was unimpressive.

Thanks to e-mail and Facebook reminders, they were luring

some of their loyal in-store shoppers to the site to make

off-season purchases, but few other people looking for toys

ever found Wish You Wood online.

Jim and Pam concluded that the next-best way to sell

online would be to partner with Amazon.com. Amazon’s

Marketplace service lets other retailers sell products on

Amazon. The Kleins signed an agreement to list the store’s

most popular items with Amazon. For example, if a shopper

is searching for wooden dollhouses, Wish You Wood’s dollhouses

will be included in the search results. A customer

who chooses to buy from Wish You Wood places the order

right on Amazon’s website. Under Amazon’s participation

agreement, the listings must be honest and may not link to

Wish You Wood’s own website or invite phone calls from

customers. In exchange for giving the products exposure on

the site, Amazon charges a monthly fee plus a commission

on each sale.

Initially, Jim and Pam were thrilled about their decision

to partner with Amazon. They tracked each month’s

sales and compared them with in-store sales. In the first

five months, sales jumped 45 percent, mainly because

of sales on Amazon. Then, suddenly, sales of popular

toy train sets, which were particularly profitable, stopped

altogether. Puzzled, Jim visited Amazon to make sure the

train sets were still listed. To his surprise, he found that

the train set was there, at the usual price of $149, listed

right after the same set available directly from Amazon,

at $129. He and Pam concluded that shoppers were now

buying the product directly from Amazon. It appeared that

their store had helped Amazon identify a product consumers


The Kleins worried that they needed a new strategy.

If they matched Amazon’s price, they would lose most of

the profit on their most popular items. Wish You Wood was

too small of a business to negotiate better prices from its

suppliers. If the store didn’t match Amazon’s price, it would

continue to lose sales at the Amazon site. Jim and Pam wondered

whether they should pull out of Amazon altogether

or find a way to continue working with the partner that had

become a competitor. They also considered rethinking

which toys to offer on Amazon.


1. Prepare a SWOT analysis for Wish You Wood, based on

the information given.

2. Using the SWOT analysis, what general corporate

strategy would you recommend for Wish You Wood?

Should the store continue or change its current


Concluding Case

four different strategies for reaching global markets

When describing the state of the U.S. economy, reporters often refer to the nation’s GDP, its unemployment rate, and the CPI. Explain what each of these terms means and why each measure is significant.

Describe and provide examples of four different strategies for reaching global markets

Identify and discuss the social responsibilities of a company.

List and discuss at least three causes of small business failure

What is the purpose of the SWOT analysis? What types of information does this analysis provide?



introduction paragraph


abstract paragraph


main body 4 pages


conclusion paragraph


References minimum 3 references

APA FORMAT page numbers, page heading , running head , margins etc.

Applied Learning Assignment (ALA): Strategic Planning for Business Growth

Applied Learning Assignment (ALA): Strategic Planning for Business Growth

 read the following statement pertaining to Redbox:

Redbox has enjoyed explosive success in deploying movie rental kiosks, but will its success be sustainable? In part II of this DQE, you will be required to evaluate and analyze the pros and cons of Applied Learning Assignment (ALA): Strategic Planning for Business Growth. You may elect to perform a SWOT analysis and identify the strategic issues that Redbox management needs to address so that the company can remain competitive. Your evaluation and analysis must include:

• New Strategic plans and recommendations for competing in the future• Significant Research to support and/or justify your plans and recommendations• A plan to mitigate some of the effects of Porter’s five (5) competitive forces• A plan for implementation

SWOT analysis

For this paper, you will write a 5-7 page paper describing: What you as an HRM can do about helping employees manage their careers. Provide an analysis of how your current or past organization has managed the careers of their employees. Finally, provide an analysis of how your organization can improve the management of employee training programs. The instructions for this assignment are somewhat vague. Each student will have to explore different resources and will need to develop an individual approach to the subject.

In addition, you will create a SWOT analysis on a potential training program and discuss the internal and external conditions that can affect learner outcomes and capabilities.

The more specific you can be the better, and feel free to include examples that will strengthen your argument.
Requirement: Using the terms, concepts, and theories learned in this course, write a 5 to 7 page (Arial or Times New Roman 12 pitch font with double-spaced lines) essay focusing on employee training and development and career management. Include a SWOT analysis and your interpretation of the analysis.

Research: Additionally, using the APUS Online Library, conduct research and incorporate at least two (2) additional sources other than your textbook to support your essay. Use the APA Style to cite your “in-text” references and to list your references on a reference page. APA Style Examples are located in the student Resources folder. You can view it by clicking on the Resources button. Additionally, the APUS Online Library has the APA Style Manual online.

SWOT Analysis 

SWOT Analysis

· After reading the unit lesson, research a company of your choosing to create a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Please note the importance of picking a company with enough information and sources to support your analysis. Selecting a publicly held company is recommended. Your chosen company will be used throughout the assignments in this course. These assignments allow for a truly comprehensive business analysis, similar to what you would conduct when working for a major company.

· Your analysis should identify the company’s strengths, weaknesses, opportunities, and threats. Use Microsoft Word and create four sections for your paper using the SWOT categories as your headings. Additional headers, such as an introduction, company background, and conclusion, are acceptable. Add a title page and references page.

· Each SWOT category should have approximately 200-300 words describing the issues and the company’s strategic philosophy that fall within that area. The total length should be at least three pages. The opportunities and threats should each have at least ten items identified.

· Remember as you develop a SWOT that strengths and weaknesses are internal and controllable factors that affect only the individual firm (e.g., finances, marketing, management and leadership, research and development, corporate culture, human resources). Opportunities and threats, on the other hand, are external and uncontrollable factors that affect all industry firms (e.g., politics, economics, societal and cultural trends, technology, laws and regulations, and the natural environment, such as climate)

. Format your SWOT Analysis using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism. The title and reference page do not count towards the minimum page requirement of three pages.


  1.  How to use tool: To carry out a SWOT Analysis write down answers to the following questions. Where appropriate, use similar questions Strengths:
  2.  • What advantages do you have?
  3. • What do you do well?
  4.  • What relevant resources do you have access to?
  5.  • What do other people see as your strengths?

Consider this from your own point of view and from the point of view of the people you deal with. Don’t be modest. Be realistic. If you are having any difficulty with this, try writing down a list of your characteristics. Some of these will hopefully be strengths! In looking at your strengths, think about them in relation to your competitors – for example, if all your competitors provide high quality products, then a high quality production process is not a strength in the market, it is a necessity.


• What could you improve?

• What do you do badly?

• What should you avoid?

Again, consider this from an internal and external basis: Do other people seem to perceive weaknesses that you do not see? Are your competitors doing any better than you? It is best to be realistic now, and face any unpleasant truths as soon as possible.


• Where are the good opportunities facing you?

• What are the interesting trends you are aware of?

Useful opportunities can come from such things as:

• Changes in technology and markets on both a broad and narrow scale

• Changes in government policy related to your field

• Changes in social patterns, population profiles, lifestyle changes, etc.

• Local Events

A useful approach to looking at opportunities is to look at your strengths and ask yourself whether these open up any opportunities. Alternatively, look at your weaknesses and ask yourself whether you could open up opportunities by eliminating them.


• What obstacles do you face?

• What is your competition doing?

• Are the required specifications for your job, products or services changing?

• Is changing technology threatening your position?

• Do you have bad debt or cash-flow problems?

• Could any of your weaknesses seriously threaten your business?

Carrying out this analysis will often be illuminating – both in terms of pointing out what needs to be done, and in putting problems into perspective. You can also apply SWOT analysis to your competitors. This may produce some interesting insights!

Example SWOT: A start-up small consultancy business might carry out the following SWOT analysis …


• We are able to respond very quickly as we have no red tape, no need for higher management approval, etc.

• We are able to give really good customer care, as the current small amount of work means we have plenty of time to devote to customers

• Our lead consultant has strong reputation within the market

• We can change direction quickly if we find that our marketing is not working

• We have little overhead, so can offer good value to customers .


• Our company has no market presence or reputation

• We have a small staff with a shallow skills base in many areas

• We are vulnerable to vital staff being sick, leaving, etc.

• Our cash flow will be unreliable in the early stages .


• Our business sector is expanding, with many future opportunities for success

• Our local council wants to encourage local businesses with work where possible • Our competitors may be slow to adopt new technologies


• Will developments in technology change this market beyond our ability to adapt?

• A small change in focus of a large competitor might wipe out any market position we achieve

The consultancy might therefore decide to specialize in rapid response, good value services to local businesses. Marketing would be in selected local publications, to get the greatest possible market presence for a set advertising budget. The consultancy should keep up-to-date with changes in technology where possible.