Applied Learning Assignment (ALA): Strategic Planning for Business Growth

Applied Learning Assignment (ALA): Strategic Planning for Business Growth

 read the following statement pertaining to Redbox:

Redbox has enjoyed explosive success in deploying movie rental kiosks, but will its success be sustainable? In part II of this DQE, you will be required to evaluate and analyze the pros and cons of Applied Learning Assignment (ALA): Strategic Planning for Business Growth. You may elect to perform a SWOT analysis and identify the strategic issues that Redbox management needs to address so that the company can remain competitive. Your evaluation and analysis must include:

• New Strategic plans and recommendations for competing in the future• Significant Research to support and/or justify your plans and recommendations• A plan to mitigate some of the effects of Porter’s five (5) competitive forces• A plan for implementation

SWOT analysis

For this paper, you will write a 5-7 page paper describing: What you as an HRM can do about helping employees manage their careers. Provide an analysis of how your current or past organization has managed the careers of their employees. Finally, provide an analysis of how your organization can improve the management of employee training programs. The instructions for this assignment are somewhat vague. Each student will have to explore different resources and will need to develop an individual approach to the subject.

In addition, you will create a SWOT analysis on a potential training program and discuss the internal and external conditions that can affect learner outcomes and capabilities.

The more specific you can be the better, and feel free to include examples that will strengthen your argument.
Requirement: Using the terms, concepts, and theories learned in this course, write a 5 to 7 page (Arial or Times New Roman 12 pitch font with double-spaced lines) essay focusing on employee training and development and career management. Include a SWOT analysis and your interpretation of the analysis.

Research: Additionally, using the APUS Online Library, conduct research and incorporate at least two (2) additional sources other than your textbook to support your essay. Use the APA Style to cite your “in-text” references and to list your references on a reference page. APA Style Examples are located in the student Resources folder. You can view it by clicking on the Resources button. Additionally, the APUS Online Library has the APA Style Manual online.

SWOT Analysis 

SWOT Analysis

· After reading the unit lesson, research a company of your choosing to create a strengths, weaknesses, opportunities, and threats (SWOT) analysis. Please note the importance of picking a company with enough information and sources to support your analysis. Selecting a publicly held company is recommended. Your chosen company will be used throughout the assignments in this course. These assignments allow for a truly comprehensive business analysis, similar to what you would conduct when working for a major company.

· Your analysis should identify the company’s strengths, weaknesses, opportunities, and threats. Use Microsoft Word and create four sections for your paper using the SWOT categories as your headings. Additional headers, such as an introduction, company background, and conclusion, are acceptable. Add a title page and references page.

· Each SWOT category should have approximately 200-300 words describing the issues and the company’s strategic philosophy that fall within that area. The total length should be at least three pages. The opportunities and threats should each have at least ten items identified.

· Remember as you develop a SWOT that strengths and weaknesses are internal and controllable factors that affect only the individual firm (e.g., finances, marketing, management and leadership, research and development, corporate culture, human resources). Opportunities and threats, on the other hand, are external and uncontrollable factors that affect all industry firms (e.g., politics, economics, societal and cultural trends, technology, laws and regulations, and the natural environment, such as climate)

. Format your SWOT Analysis using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism. The title and reference page do not count towards the minimum page requirement of three pages.

SWOT ANALYSIS

  1.  How to use tool: To carry out a SWOT Analysis write down answers to the following questions. Where appropriate, use similar questions Strengths:
  2.  • What advantages do you have?
  3. • What do you do well?
  4.  • What relevant resources do you have access to?
  5.  • What do other people see as your strengths?

Consider this from your own point of view and from the point of view of the people you deal with. Don’t be modest. Be realistic. If you are having any difficulty with this, try writing down a list of your characteristics. Some of these will hopefully be strengths! In looking at your strengths, think about them in relation to your competitors – for example, if all your competitors provide high quality products, then a high quality production process is not a strength in the market, it is a necessity.

Weaknesses:

• What could you improve?

• What do you do badly?

• What should you avoid?

Again, consider this from an internal and external basis: Do other people seem to perceive weaknesses that you do not see? Are your competitors doing any better than you? It is best to be realistic now, and face any unpleasant truths as soon as possible.

Opportunities:

• Where are the good opportunities facing you?

• What are the interesting trends you are aware of?

Useful opportunities can come from such things as:

• Changes in technology and markets on both a broad and narrow scale

• Changes in government policy related to your field

• Changes in social patterns, population profiles, lifestyle changes, etc.

• Local Events

A useful approach to looking at opportunities is to look at your strengths and ask yourself whether these open up any opportunities. Alternatively, look at your weaknesses and ask yourself whether you could open up opportunities by eliminating them.

Threats:

• What obstacles do you face?

• What is your competition doing?

• Are the required specifications for your job, products or services changing?

• Is changing technology threatening your position?

• Do you have bad debt or cash-flow problems?

• Could any of your weaknesses seriously threaten your business?

Carrying out this analysis will often be illuminating – both in terms of pointing out what needs to be done, and in putting problems into perspective. You can also apply SWOT analysis to your competitors. This may produce some interesting insights!

Example SWOT: A start-up small consultancy business might carry out the following SWOT analysis …

Strengths:

• We are able to respond very quickly as we have no red tape, no need for higher management approval, etc.

• We are able to give really good customer care, as the current small amount of work means we have plenty of time to devote to customers

• Our lead consultant has strong reputation within the market

• We can change direction quickly if we find that our marketing is not working

• We have little overhead, so can offer good value to customers .

Weaknesses:

• Our company has no market presence or reputation

• We have a small staff with a shallow skills base in many areas

• We are vulnerable to vital staff being sick, leaving, etc.

• Our cash flow will be unreliable in the early stages .

Opportunities:

• Our business sector is expanding, with many future opportunities for success

• Our local council wants to encourage local businesses with work where possible • Our competitors may be slow to adopt new technologies

Threats:

• Will developments in technology change this market beyond our ability to adapt?

• A small change in focus of a large competitor might wipe out any market position we achieve

The consultancy might therefore decide to specialize in rapid response, good value services to local businesses. Marketing would be in selected local publications, to get the greatest possible market presence for a set advertising budget. The consultancy should keep up-to-date with changes in technology where possible.

(SWOT) analysis

  1. Post an executive summary of your Comprehensive Project in the body of a post in this Discussion Board (do not use attachments). An executive summary is a 10% synopsis of a larger document that outlines the purpose, planned processes, actual processes, findings, and recommendations for the project. Chief executive officers (CEOs) often read and assess executive summaries before deciding to read entire reports. Consequently, the summary must be a high-quality narrative that demonstrates the significance of the work, addresses all the important issues being undertaken – the seven GP questions are important issues – shows, the objectivity of research and analysis underpinning the report, and establishes the credibility of the resulting conclusions.

1 page and 1 reference

 

 

This is the project for unit 5

 

oolsCorp Corporation is a fictitious company that does exist anywhere. For the purpose of this course, it is located it in Tennessee. As members of the senior management team of ToolsCorp Corporation, your group has been asked to prepare a neat and organized report for the Strategic Officers Steering Committee (SOS-C) of ToolsCorp Corporation. The purpose of this paper is to obtain permission from them to go forward with the next step (developing a full-blown business plan) for ToolsCorp’s strategic initiative to break into the global market    

Your group’s paper should discuss the following (at a minimum):

  • A complete strengths, weaknesses, opportunities, and threats (SWOT) analysis (including at least 5 factors from each category and full explanations of why each factor is important and why it was placed in the category) of the environment that exists within ToolsCorp and the environment that ToolsCorp is proposing
  • An outline of the business plan to be developed for ToolsCorp’s strategic initiative  (my part to do in the group)
  • A full mission statement containing the nine components and presented in a well written paragraph
  • Key operating principles as you will apply them
  • A preliminary market analysis
  • The one-year, five-year, and ten-year strategic objectives of the strategic initiatives presented as one strategic proposal for each time frame (3 strategic proposals in all), complete with implementation plans, potential ramifications, and feedback mechanisms
  • The additional material that your group considers necessary to support the case for going forward with ToolsCorp’s global strategic initiative (This is not optional, you must input additional material.)

Background Information

ToolsCorp Corporation is a fictitious company that does exist anywhere. For the purpose of this course, it is located it in Tennessee. It builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers. They have sale papers inserted in every Friday and Tuesday paper. Although they have a thriving business in the United States and Canada, ToolsCorp is trying to break into the global marketplace.

Strategy and Positioning Analysis part 1

Complete the following assignment using the “Strategy and Positioning Analysis” template.

Develop a 2,100-word analysis explaining the following headings:

  • Describe the organization’s background, industry, and product or service.
  • Describe, in detail, the product or service.
  • Prepare the SWOT analysis of the organization and offering.
  • Explain a competitive analysis of the organization and offering.
  • Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
  • Identify the needs that cause your target market to buy.
  • Create a written positioning statement that identifies:
    • Your organization’s product/service
    • Your target market
    • How your product solves the target market’s needs
    • What makes your organization different from its competition

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Format your assignment consistent with APA guidelines.

B6027.32 : Assignment 2: LASA 1 Assignment—The Leader as a Strategist Report

For this assignment, you will choose an organization to analyze. This organization can be one you are personally familiar with, or one you have observed to be an effective organization, You now become a newly appointed senior leader in that organization.

As a new leader, you must prepare a report for the CEO that assesses the organization’s overall alignment between its vision, mission, values, and strategy. This report should consist of the following sections:

  1. An analysis of the strategic cascade of the organization

    This includes assessing the organization’s strategy and market position. Use the framework implied in Michael Porter’s (1997) article “What is Strategy.” When describing the business strategy of your organization, consider the following questions:

    • What is the target market (target customer)?
    • What is your organization’s value proposition (How does it deliver value that satisfies the target’s wants and needs?)?
    • How is your product or service positioned in the market (What specific features and attributes define the product/service and how is its value reflected in its pricing, distribution, marketing communications, etc.?)?
    • How is your organization sustainably different from your competitors (What is the source of uniqueness and how sustainable is it from being diminished by competitors?)?
  2. A strengths, weaknesses, opportunities, and threats (SWOT) analysis

    A SWOT analysis is a strategy planning tool that examines both internal and external environments for factors and trends that should shape planning and operations over the next five years. Environmental factors internal to the company are classified as strengths (to be leveraged) or weaknesses (to be mitigated), while external factors are classified as either opportunities (to be pursued) or threats (to be monitored and responded to).

    Some primer questions for the SWOT analysis include the following:

    Strengths

    • What advantages does your organization have?
    • What do you do better than anyone else?
    • What unique or lowest-cost resources can you draw upon that others cannot?
    • What do people in your market see as your strengths?
    • What factors mean that you “get the sale”?
    • What is your organization’s unique selling proposition (USP)?

    Weaknesses

    • What aspects of your product or service could you improve?
    • What market segments or competitive areas should you avoid?
    • What are people in your market likely to see as weaknesses?
    • What factors can make you lose sales?

    Opportunities

    • What good opportunities can you spot?
    • What interesting trends are you aware of?Useful opportunities can come from such things as the following:
      • Changes in technology and markets on both a broad and narrow scale
      • Changes in government policy related to your field
      • Changes in social patterns, population profiles, lifestyle changes, and so on
      • Local events

    Threats

    • What obstacles do you face?
    • What are your competitors doing?
    • Are quality standards or specifications for your job, products, or services changing?
    • Is changing technology threatening your position?
    • Do you have bad debt or cash-flow problems?
    • Could any of your weaknesses seriously threaten your business?
  3. A summary of the internal environment, including the organization’s values and the key elements of the organization architecture that influence worker behavior.

    Include the following characteristics when analyzing the internal environment:

  • Structure: This includes the ways the organization assigns formal roles and responsibilities, decision-making authority, expertise and skills, and work tasks. Think of the organization chart and how its implied structure directs the decision making, resource allocation, and workflow of the organization. Is it consistent with the strategy?
  • Systems: This comprises the information flows that coordinate activities between groups and across the organization structure while helping direct worker behavior, including performance management, financial management, operating, forecasting and planning, and other regulating mechanisms. How do these systems help align workers and their actions with the strategy?
  • Culture: This consists of the unwritten rules and norms that govern worker behavior and help coordinate the activities across structural boundaries. Is the organization culture an enabler or impediment to the corporate strategy? What specific behaviors embedded in the culture support the strategy? What specific behaviors block the strategy?

A synthesis of the information evaluating the ability of the organization to implement the strategy using Kouzes and Posner’s Five Practices (for example, modeling the way) as a framework.

Include answers to the following:

  • Company Culture
    • Describe the values and culture of your organization.
    • What are the values of your organization?
    • How are they reflected in the behaviors you see at work?
  • Employee Behaviors
    • Describe the behaviors in your organization.
    • Are these behaviors consistent with the business strategy?
    • Where do they conflict with the strategy?
    • What new behaviors are required to align with the strategy?
  • Leadership
    • How might you and other leaders create new behaviors to support the strategy?
    • What specific actions would you implement to communicate, motivate, model the way, coach, inspire the vision, challenge the process, and encourage the heart?

Your response to each part of the assignment should be approximately three pages.

Your final product will be in a word document and be approximately 10–12 pages in length and utilize 4–7 scholarly sources in your research. Your paper should be written in a clear, concise, and organized manner